The peculiarities of the use of overbooking in the hotel business have been investi­gated. Using the principles of overbooking which are applied in hospitality, the study found that there are statistically significant returns on the revenue in Ukrainian hotels.Pre­requisites and benefits of implementing overbooking in hotel business are analyzed.

It is carried out an analysis of the preconditions and outlines the prospects for imple­mentationof compliance into the hotel business entities in the service market.The theo­retical basis is defined and the methodology of compliance control is developed. The main problems are identified. The directions of the application of compliance control in the management of the hotel business entities are given.

The basic business processes of the enterprise that are the basis for building a risk management system are identified. The main components of the enterprise risk management model have been established in accordance with the planning, operation and control of the enterprise activity. Based on the proposed model, risk identification techniques and key indicators that influence the performance of risk analysis and management at the enterprise are identified.

The essence of economic security of the enterprise and methods of estimation of its level are considered. Methodical approaches to assessing the level of economic security of the enterprise are investigated, and their analysis is carried out. The system of functional components of economic security of the enterprise is proposed and the author’s method of estimation of its level is substantiated.

The relationship between the development of financial technologies and the formation of the financial ecosystem has been investigated. It is proposed to divide the properties of the financial ecosystem into general and specific ones. The definition of the financial ecosystem has been clarified on the basis of identification of the institutional, functional and sectoral approaches to its understanding. The signs of classification of blockchains in the financial sphere are systematized.

It has been proved that during global production fragmentation, the economic enti­ties gain access to new technologies, forming a new system of international economic relations where protectionism is unacceptable to all members of the network. the obtained conclusions are recommended for considering for economic policy of the key entities of inter­national production networks functioning in the XXI century.

Article is devoted to the study of the workers’ values of the trade enterprise. The relevanceof the use of valuable management in modern commercial enterprise is determines in this article. The current trends in management that actively influence the development of mo­dern approaches to personel administration are considered. For research of personal values of the employees of the enterprise, K. Harsky’s method was used in our modification.

The article analyzes the peculiarities of information support system for strategic marketing decision making. According to the survey of trade enterprises management per­sonnel, there is a discrepancy between the information need and its use. The importance of developing strategic marketing information support system is substantiated. The information cycle of strategic marketing of trade enterprises is considered. Within the information cycle of strategic marketing of trade enterprises the levels of development of information support are defined, namely: operational, consolidation, integration, optimization, innovative.