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The rational structure of the personnel management system at the enterprises of the state sector is substantiated. The stages of formation of effective personnel policy are offered. On the basis of research of the most topical problems of personnel policy in Ukraine, the main methods of improvement of the system of personnel management of the civil service of Ukraine are determined.

In the complex of problems associated with increasing the role of income taxpayers in the national economy, great importance is the improvement of methods of managing incomes of trade enterprises, their adaptation to the conditions of one or another branch. The transition of enterprises to the principles of economic calculation was not accompanied by adequate methodological provision of analytical and planning work in the field of profit management, which constrained the implementation of the potential of economic growth. Therefore, the question of studying the mechanism of income management is relevant today for most domestic enterprises.

Actuality of gender preparation of manager of education is grounded in the article, a concept «gender approach», «gender competence of manager» and making her components, opens up. Introduction of the gender special course is offered in variant part of professional preparation of manager of education, the concept vehicle of discipline is exposed, effective forms and methods of educating offer within the framework of this course. The scientifically-literary analysis of home researches and foreign publications, illuminative the gender range of problems in higher education, is conducted. A gender paradigm is lighted up in a management and management as a rudimentary organ of higher school. The prospects of further research of the gender phenomenon mark in a management home & foreign system of education.

The article considers the essence of the notion "system of social services", its main components, preconditions and challenges facing the formation of a modern system of providing social services to the population, analyzes the main normative documents and proposes the stages and necessary elements for the introduction of a modern system of social services provision in Ukraine.

The expediency and importance of social design development in Ukraine in our time has been proved. The factors and reasons for emergence of new ideas of social projects are analyzed. The algorithm of phased formation and effective implementation of social project has been formed with the connection of main functions of the management of organizations. The basic approaches and new methods of foreign experience in managing social projects are highlighted, their adaptation to implementation in domestic realities is considered. The analysis of mistakes of social projects’ organizers (domestic and international) is provided. This is followed by the structuring of these mistakes and making proposals for its overcoming under proper control.

Vegetovascular vascular dystonia (VSD) can lead to complications of pregnancy, childbirth, the postpartum period, respectively, an increase in perinatal mortality, which adversely affects the further development of the child. Every second pregnant woman (65.96% for 2017) is diagnosed at the antenatal clinic # 1 and # 2 at the antenatal clinic, although this statistics does not change from year to year. The results of the study confirmed the adverse effect of VSD on the gestational process: the ability to cause complications during pregnancy (threat of interruption, gestosis), childbirth (untimely outflow of amniotic fluid 25.3%, bleeding 13.9%, fetal fetal hypoxia 1%, anomaly of labor 17 , 1%), in the postpartum period (inconsistency of sutures 6.34%, lactostasis 5.1%), which adversely affect the health of the mother and child. VSD is also combined with emotional disorders, in connection with this, it is necessary not only medical, but also psychological help to these patients.

The article defines the reasons of population ageing. The current situation of this process in Ukraine is considered and attention is paid to its unevenness in terms of the type of settlement and sex. The statistical assessment of the prospects of the ageing is carried out and the main demographic and socio-economic consequences generated by this process are determined.

The article deals with crediting of individuals in Ukraine. In particular, the volumes and structure of individual crediting for 2013-2017 were analyzed. The structure of individual crediting by currency of credit was investigated. For the purpose of more thorough analysis, a group of eight largest banks of Ukraine was formed and analyzed the share and structure of individual credits in the structure of these banks’ credit portfolios.

The article analyzes the current state of the Ukrainian advertising media market. The dynamics of volume of the segments of the advertising media market, such as: TV-advertising, press advertising, radio advertising, out-of-home media, cinema advertising, digital advertising for 2013 – 2017 were investigated. The tendencies and development priorities of the segments of the advertising media market were revealed.

The peculiarities of consumer rights protection, which are regulated by civil law, are considered. The main factors influencing the level of consumerprotection protection are presented and analyzed, namely: imperfect legislation; insufficient financing, materia land technical and personnel base; lack of consumer education; consumers’ ignorance of their rights; inactivity of central and local authorities and local self-government bodies regarding the realization of consumer rights and interests; corruption in the authorities; distrust of citizens. The peculiarities of protection of consumer rights in the European Union are studied. The article analyzes the issues of harmonization of national law in the field of consumer rights protection in the acquis communautaire.

The article deals with the peculiarities of the legal regulation of the work of minors. The emphasis is placed on the fact that minors in labor relations are equated with the rights of adolescents. Particular attention was paid to the emergence of labor legal personality, working time, remuneration and the procedure for the release of a minor.

The article is devoted to the patenting of industrial property objects according to international treaties. The methods and conditions for obtaining security documents for an invention in foreign countries are considered. The article analyzes the international agreements in the area of industrial property, which Ukraine is a member and the main provisions concerning the interstate cooperation of the member states. The advantages of certain ways of foreign patenting of industrial property objects, which ensure the obtaining of a patent in the selected states, are determined. The necessity of further international cooperation for ensuring the stimulation of inventive processes in each particular state is stated.

The article deals with approaches to the definition of personnel management. The necessity of introduction of innovative approaches of personnel management is substantiated. The advantages of using the principles of personalization at the enterprise are determined.

The article considers the significance of the concept-categorical apparatus of pedagogical biography. The necessity of the correlation of humanitarian disciplines with the use of the acquired information for the study of personalities is emphasized. The importance of studying the terminology of pedagogical biography is determined by their classification of sources and expediency.

The article discusses modern methods of regulating the pH of process fluids and the problems encountered. To solve the problems of the stability of the process of acidification and alkalization, an installation based on electrochemical pH adjustment to a predetermined value is proposed. The proposed solution allows electrocoagulation, acidification and alkalinization of the liquid without the use of chemical reagents.

The article researches the issues of responsibility for harm caused by vaccines. The question of voluntary vaccination as well as legal consequences of vaccine refusal have been thoroughly studied. The law-enforcement practice of national courts and the ECHR has been analyzed. The emphasis is placed on the lack of regulation of liability for damages caused by vaccination. The most essential problems of the given medical sphere are revealed and the ways of their solution are suggested.

Analyzed one of the most pressing problems of our time - criminological characteristics and the prevention of the commission of crimes in the family and domestic sphere. The paper discusses the peculiarities of the Cytological profile of the critics of this type of crime. Also analyzed the causes and conditions for the commission of domestic crimes, outlined measures to prevent such crimes.

In the article we reviewed the topic about constructing shallow (3-4 m) solid-cast bored pile planks using hand drills. We offered technological phases of constructing such walls with defining optimal distances between piles in the interlocking line depending on the class of concrete and type of soil on the site. We delivered the results of practical implementation of proposed technology of constructing pile planking walls.

The article characterizes the qualitative composition and quantitative content of mucus in the flax seeds. The effect of temperature and duration of extraction on the amount of mucus-forming polysaccharides in an aqueous solution is determined. The method of extraction and processing of flax polysaccharides is proposed for the purpose of obtaining a nutritional supplement with gel-forming properties.

The article highlights the main features of the policy of the Hetman of Zaporizhzhya Bohdan Khmelnytsky’s army with the Ottoman Sultan Mehmed IV. The importance of this vector of international relations in the Cossack state is analyzed. The necessity of supporting the Eastern policy is proved.

The essence and main aspects of pricing in Ukraine are highlighted. Value-added tax has been allocated as the main element in pricing and filling the state budget. The main aspects of selling goods and services at a price lower than cost or market price, from the point of view of value added tax, are found out.

The article deals with theoretical aspects of consumer credit. The estimation of problems of consumer lending is given. The ways of improvement of consumer lending within the banking business are determined. The key directions of minimizing the risks of providing consumer lending are proposed.

Ensuring the safety of life and health during natural disasters is the main task of any engineer-architect. The analysis of protective window systems, including with the booking, polymer coating, was carried out. It is proposed to widely use protective, polymeric window films, which allow simultaneously to provide the necessary protection, both for buildings and people.

The article deals with the urgent need to use effective measures in order to significantly improve our environment. In Ukraine and Europe, environmental education is considered to be a special training activity aimed at developing the level of environmental awareness, knowledge, and attitude of students. Special attention is paid to a primary school. Environmental activity plays an important role in fostering environmental skills, moral aesthetic feelings and holistic world perception at this age.

The article helps in the development and use of a food safety management system at food industry enterprises. Also, taking into account the prevalence of food safety management systems in Ukraine in accordance with the requirements of the standard DSTU ISO 22000: 2007, the article gives examples of the implementation of the HACCP principles in the DSTU ISO 22000: 2007, taking into account the process of harmonization of domestic legislation with the norms and rules of the European Union, much attention is being paid specific EU hygiene and safety requirements.

The article highlights the Eastern diplomacy of Zaporizhia Army with the Ottoman Empire and its vassal the Crimean Khanate. Defined chronological period: 1651-1653. The urgency in the study of this topic in the modern historical space is proved.

The article is considered the main innovations presented in IFRS 15 «Revenues from Customer Contracts». The algorithm of practical application of the new standard is shown. It is proved that the implementation of this standard will contribute to the transparency of the presentation of the facts of business life in accounting.

The article analyzes the main types of deposit operations of the bank, as one of the sources of formation of the bank’s resource base. The main types of deposits attracted by Ukrainian banks are described. Examples of deposit products traded by Ukrainian banks are given.

The article outlines the verbalization of concept FIGHT in English artistic discourse and the features of its representation in Ukrainian translation. Semantic and synonymous analysis of concept FIGHT are carried out and the lexical units which represent it are revealed. Moreover, the article defines the peculiarities of translation of lexical units which represent concept FIGHT.

The problem of insufficiency of legal regulation of such concept in the labor law of Ukraine as an internship is researched. The main types of internships are defined and defined in the legislation for today. The proposal to amend it has been proposed and the option of legal definition of internship has been proposed.

The article deals with one of the most problem of Ukrainian companies. It’s human resources management. Unfortunately, managers pay more attention to production factors than to labor factors. Foreign countries have some experience in this scope. We describe several methods which have found their application abroad. Therefore, we are proposed number of innovative methods, the application of which can improve the efficiency of an enterprise through an approach to personnel.

The article considers the essence of the competitiveness of enterprises, factors contributing to and constraining its development. The basic tasks and directions of increase of competitiveness are determined. The analysis of the impact of competition on the price level depends on the type of market.

Examine the questions of the influence of nutrition on human health in unfavorable environmental conditions. The technology of functional bakery products are substantiated, the materials that used in the production of rye-wheat bread are described. The influence of enhancers on the quality of bread and the course of biochemical processes.

The article analyzes the coverage of the Chernobyl disaster by the mass media in the Chernihiv region, as well as defines the information policy of the Soviet leadership in the context of ?n emergency situations.

The article reveals the essence of the financial result and provides its main components. There are two approaches to the calculation of the financial results of the company. The order of keeping records of financial results in accordance with the methodology has been investigated. The methods of improving indicators of the financial results of the company are presented.

The article substantiates the expediency of studying the outstanding historical figure of the Ottoman Sultanate, for the full understanding of the heyday of the Ottoman Ports. It is proved that the reign of Suleiman the Great contributed to the international rise of the Ottoman Empire. The role of the tenth Sultan as the consolidating force of Western Europe is shown.

Presents the most famous design walking robots. A specific level of automation of motion control for a walking machine has been determined, which depends on the purpose of the machine and the conditions for its use. The directions of studying the fundamentals of robotic systems are determined. The essence of walking mechanisms are described, and the main advantages of working on uneven surfaces are indicated.

The results of the computational experiment for finding the minimum value of the functions of several variables using the algorithms embedded in the Wolfram Mathematica system are presented. The ineffectiveness of the Nelder-Mead method is shown for the search for the extremum of multi-extremum functions The most suitable were stochastic search methods based on genetic algorithms.

The systemized definition of the category of ‘token’ in the initial coin offering (ICO) is provided. The existing classifications of tokens are analyzed and their debatable aspects are highlighted. The ways for token valuation are summarized. The places of tokens in the financial and money markets are established and characterized with tokens’ dual nature: ‘token as money’ and ‘token as capital’.

In the article highlighted of the concept of «competitiveness of the enterprise» is considered. The factors reflecting the state of competitiveness of the enterprise are analyzed. Strategic methods of enterprise management are investigated. The main factors determining the emergence of the instability process are studied. Measures to improve competitiveness in the conditions of instability are proposed.

The article is devoted to musical literature for students, which plays an important role in their artistic education and aesthetic development. The analysis of musical literature for the training of teachers in the implementation of their musical education of pupils in secondary schools and the help of students with the purpose of expanding their horizons is carried out. The conclusion is made on the necessity of updating the literature on musical subjects, the relevance of the literature of the new generation, which is in line with the interests, needs and demands of modern schoolchildren.

The article deals with the peculiarities of verbalization of the concept FIRE in English and Ukrainian linguacultures. The analysis of the lexical means of actualization of the concept in the English literary discourse was carried out. Lexical variants of its translation into Ukrainian language were described and characterized.

The article deals with a number of legal acts that establish the provisions for settling conflict of interest. The problems, that arise in the indicated sphere are investigated. And also, approaches to overcome the above problems are offered.

The purpose of the article is to study theoretical and methodological foundations and practical features of different types of variance analysis implementation in the socio-economic sphere, particularly in education. Practical application of variance analysis based on educational data gives a reliable analytical findings and may serve as a basis for sound managerial decisions. At the same time, application of variance analysis in socio-economic researches, particularly in the sphere of education, is not commonly used in Ukraine. The above-mentioned determines the practical importance and novelty of the research.

This article deals with the concept of the literary method of personification, its significance and topicality. The problems of the subject under study in the discourse of the literary genre of horrors are determined.On the basis of excerpts from English texts by authors of horror literature, the ways of application of this method is described.

The paper proves the current possibility and necessity of using fractals for mathematical modeling of complex natural systems in connection with the proliferation of computer-integrated technologies. It explains which types of fractals are used in certain mathematical models. It also shows the way fractal mathematics allows setting tasks and finding simple solutions to various problems with the help of a computer while studying the structure of the universe.

The article considers the essence and typology of the method of projects in the study of foreign languages. The ways of professional communication formation are analyzed. The basic requirements for using the method of projects and the task of the teacher in the process of project method are grounded.

Determined the relevance of production of alcohol-free beverages with health-improving purpose in Ukraine. Reasoning the expediency of using the extract of eleutherococcus in the production of alcohol-free beverages with tonic effect. Analyzed new directions of technologies in beverage production.

The article analyzes various scientific approaches to the understanding of social and pedagogical support, defines the concept of “social-pedagogical support for children from families of forced migrants in the place of residence”, features of sociopedagogical support of children-settlers in the new community are revealed.