Global trade has expanded tremendously over the past few decades, making international marketing more important than ever before. The rapid spread of globalisation has been a significant force, with billions of new customers and competitors from China, India, and the former Soviet Union entering the global market, as well as improvements. Revolutionary in terms of communication and transportation, as well as economic liberalisation expansion. The rapid growth of emerging markets and the expansion of communication channels. Give new clients more access to the numerous benefits offered by global marketers to improve their quality of life. This investigation will demonstrate how worldwide marketing influences and interacts with international business.

The impact of the Covid-19 pandemic has paralyzed the tourism sector, and various ways and efforts have been made to return to the country s tourism sector. Indonesia is a country that is rich in culture, history, and tradition with a history of civilization and keeps a lot of culinary history. One is the heritage of the Ancient Mataram which can attract new activities to strengthen Indonesian cultural identity through strorynomic tourism with a tourism approach that puts forward a narrative with creative content, living culture, and the power of culture as DNA. This study aimed to analyze in depth the storynomic culinary tourism of ancient Mataram as an attraction for new activities to strengthen Indonesian cultural identity in the new normal era. The method used in this study is a qualitative method with a case study approach using observation, interviews, and documentation as data collection techniques. From the research results, it is found that the culinary history of Ancient Mataram can be a new culinary tourism attraction to strengthen Indonesian identity because the origin of the name of the food can make additional knowledge for consumers or tourists who are eating the dishes. In addition, the history of the name of the food can be used as storytelling in selling Indonesian specialties to be used as culinary tourism attractions. This study provides an academic contribution in the form of additional references related to tourism marketing communication through storynomic with the context of tourism and culture.

This study is based on cognitive behavior theory and accomplishment motivation theory and aims to investigate the influencing elements of college students hidden truancy, the relationship between college students boredom propensity and mobile phone dependence, and the mechanism of time efficacy in it. Using the Propensity Questionnaire, the College Students Mobile Phone Addiction Propensity Scale, and the Time Efficacy Scale, a survey of 272 college students from a university in Sichuan Province, China, was undertaken. The survey data was analyzed using SPSS26.0, and the findings revealed a positive correlation between boredom and hidden truancy. The association between boredom and covert class skipping is mediated by reliance on mobile devices and time efficiency. According to the studys findings, college students propensity for boredom has a sizable positive predictive impact on their dependence on mobile devices. College students implicit truancy behavior is directly impacted by boredom, but it is also indirectly increased by dependence on mobile devices. Time efficacy acts as a moderator in the interaction between college students propensity for boredom and dependence on their phones. It is suggested that in the future, in addition to improving the direct factors affecting college students implicit truancy, enhancing the enjoyment of teaching, lowering students feelings of boredom, but also strengthening the scientific management of mobile phone use, will help prevent and intervene with the phenomenon of implicit truancy among college students. In accordance with the demands of the classroom, we may not only advocate for mobile phone-free classrooms but also fully utilize the interactive features of mobile phones to increase the interactivity of instruction. College students can lessen their disguised class truancy practices and lower their mobile phone dependence by increasing their feeling of time efficacy.

The supply chain is an important pillar in delivering value to the utmost consumer in any sector. Where there are disruptions in the chain more so global supply chains, the world productive sectors will be rendered to jeopardy and meeting objectives of right quality, time, quantity, place and price will remain thought of. Supply chains remain imperative in fighting emerging pandemics but while this is so, diversification of a robust chain coupled with stringent parties able to deliver continues to be a major setback to many economies due to emerging pandemics. The 2020 online report of Ernst & Young LLP indicated that at least 72% of supply chains reported negative effects due to Covid 19 as firms closed operations, products failed to be delivered and prices soared high. In the IMF report of 2021, the global GDP of countries dropped by 3.9% between 2019 and 2020, with 32 of the 53 PEPFAR countries experiencing reductions in their GDP. Yet in literature, researchers remain silent on the challenges facing supply chains and whether chain firms are proactive in managing future pandemics remains a dire question given that scholars have concentrated on the effects of the pandemic. The purpose of the paper was to explore the challenges facing supply chains in combating emerging pandemics drawing experience from the recent novel corona virus. Based on the broken windows theory and desk study review methodology, we aver that High Costs, Supply Chain Complexity, Non-Visibility of Supply Chains, Emerging risks and Supply Chain Volatility are domineering challenges faced by chains in fighting emerging pandemics. We suggest a model of ramifications to the challenges and show that firms will need to be proactive in the future for emerging pandemics by observing key practices 1. Regionalizing the Supply Chain 2. Digitalizing the supply chain 3. Rethinking transparency & resilience. 4. Redesigning the Supply chain strategic architecture. We conclude that if supply chains have to be tools in fighting emerging pandemics, then stakeholders must recognize and mitigate these challenges. We further recommend stakeholders to pay attention in allocating resources to solve these challenges.