The purpose of this study is to investigate the impacts of employees’ export experience and knowledge, firms’ export experience, firms’ export market information, firms’ export commitment on marketing planning capabilities and export performance and the relationship between marketing planning capabilities and export performance. To test hypotheses the data were collected from a sample of 153 firms operating in the automotive part industry in Turkey via structured questionnaire. Results reveal that employees’ export experience and knowledge, firms’ export experience, firms’ export market information, firms’ export commitment are found to be positively related with the marketing planning capabilities and the export performance. Beside, marketing planning capability is found to be related positively with export performance.

In this study, poverty is calculated for various socioeconomic classes in Mersin and Erzurum provinces by using multidimensional poverty approach and then the findings are analyzed comparatively. While the multidimensional poverty measurement methodology is drawn on as a calculation of poverty (Alkire and Foster, 2007; 2011a), the definition of socioeconomic classes are based on theoretical assumptions used in Köse, Pınar, and Bahçe (2009) and Günaydın (2011). The results of this analysis show that the class with the highest poverty rate under all poverty lines is the petty bourgeois. The second class with the higher rates is working classes. When the poverty of the qualified working class is added, working class actually represents the poorest class.

Many products unique to Turkey, the origins of which are recognized with the name of region. Turkey, its geographical location and climatic zone having three different soil structure and cultural heritage and human capital due to a rich variety of geographical product has the potential. Features of geographical environment revealed this product wealth, this product also requires the protection of geographical indications through. In this study, in Çanakkale who have registered geographical indication products, to examine the importance of the development of regional tourism and how these products can be assessed on a tourism product relevant institutions/organizations are intended to be of the opinion. According to the findings, the general opinion of Canakkale geographical indication products are properly and effectively with the regional tourism promotion and marketing work done in the development of a tool is that it will undertake the task.

Engineering economics plays an important role in decision making. Also, the cash flows, time value of money and interest rates are the most important research fields in mathematical finance. Generalized formulae obtained from a variety of models with the time value of money and cash flows are inadequate to solve some problems. In this study, a new generalized formulae is considered for the first time and derived from a loan payment model which is a certain number of payment amount determined by customer at the beginning of payment period and the other repayments with piecewise linear gradient series. As a result, some numerical examples with solutions are given for the developed models.

In today's world, as in almost all sectors, there is intense competition in the tourism sector. Activity levels of accommodation establishments in the tourism sector have a very important place because of competitive market conditions. When it comes to efficiency measurem ent, control activities come to mind. Data Envelopment Analysis (DEA) can be used in operational auditing as a tool for performance measurement The purpose of this study is to make the operational auditing activities of accommodation establishments in Alanya with the DEA. In this study, data for the year 2013 of 37 accommodation establishments were evaluated. As input variables, number of rooms, number of beds, the annual average number of employees, annual energy costs and annual food and beverage expenses were used. As output variables; customer satisfaction, the annual number of overnight stays, occupancy rates and room revenues are used. The obtained results show that the accommodation establishments of five are active.

Ecological sustainability recently has become a crucial matter of discussion. The sustainable development, which has been denoted as a solution to the threat of the ecological crisis, endorses the idea that the ecological problems can be overcome within the limits of the prevailing economic paradigm. On the contrary, this prevailing paradigm is based on the increasing production and consumption which jeopardise a possible solution. De-growth literature and movement is an emerging debate on the questions that arise from the ecological sustainability perspective and it represents an alternative conceptualisation of the ecological problem. In this point of view, the solution to ecological problem is only possible within a new social order that is based on less production and less consumption, namely de-growth. In this manner, also it might be possible to alleviate the social inequalities globally.

Elaboration Likelihood Model (ELM), which supports the existence of two routes to persuasion: central and peripheral routes, has been one of the major models on persuasion. As the number of studies in the Turkish literature on ELM is limited, a detailed explanation of the model together with a comprehensive literature review was considered to be contributory for this gap. The findings of the review reveal that the model was mostly used in marketing and advertising researches, that the concept most frequently used in elaboration process was involvement, and that argument quality and endorser credibility were the factors most often employed in measuring their effect on the dependant variables. The review provides valuable insights as it presents a holistic view of the model and the variables used in the model.

This paper examines the transformation of Unique Sales Proposition (USP) concept which is one of the most important strategies of advertising history, to the Unique Destination Proposition (UDP) for the case of Eskisehir. This study aims to propose industrial heritage as the UDP of Eskisehir by a descriptive approach. Industrial heritage helps Eskisehir destination brand to attain a meaningful, sustainable and distinctive dimension from its competitors. The current industrial heritage samples of Eskisehir were initially evaluated in this context. Subsequently, in the focus of the relation between industrial heritage and tourism, an excursion route and a tour program is suggested including the unique industrial heritage values of Eskisehir.