This research aims to identify the main features in Wine Tourism operators' websites and to present a suggestion on how these operators could maximize the Internet tool. Ultimately, this research intends to assess the use of eMarketing for Wine Tourism. The sampled websites belong to six important wine producers in Portugal. Through the content analysis of the websites, we sought to determine the popularity and visibility of these, as well as their performance in categories such as Basic Information, Visual Information, Societal Information, Virtual Information, Trustworthy Information, Website Navigation, Customer Relations and Sales. Also, an email was sent by a Mystery Customer, similar to the widely used technique in Retail, in order to assess the quality of service for online customer, namely time and quality of reply. The results show that companies have not yet realized the full potential of eMarketing. Some suggestions are presented to maximize that tool in order to gain a competitive advantage.

The aim of this study concerns the role of the application/adoption of Information and Communication Technologies (ICT) in small and medium-sized enterprises (SME). This investigation identifies the factors influencing the adoption of ICT in SMEs and the benefits and/or costs for this type of firm. Based on one SME – Turistrela, the case study method was chosen, with the data collection instruments being the interview and documentary analysis. Based on the results obtained, ICT were found to improve all processes and communication in the firm’s various departments, as well as the connection with outside, from within the region to other countries. As ICT are already implemented worldwide, these have become fundamental for the success of Turistrela. The empirical evidence also shows that without these technologies, rapid communication and the processing and analysis of information would be difficult, and this type of activity in the selected firm would become more expensive and less effective.

The aim of this paper is propose an improved model based on the technique of Data Envelopment Analysis (DEA) to measure hotel efficiency. For that purpose, an extensive literature review has been carried out, focused mainly on empirical research. As a result, the proposed model incorporates some new operational variables widely accepted within the sector, like the REVPAR indicator, and allows adapting the efficiency analysis to the current economic conditions and industry circumstances.