The present study has been undertaken regarding the essentiality of celebrity in advertising and their suitability. In addition to find out whether the celebrity endorsers enhanced the product or brand value or image and how they induce interest among the customers to purchase the products. For the purpose of research, certain celebrities like actor Mahesh Banu for Thums Up, actor Abhishek Batchchan for Idea, Cricketer Sachin Tendulkar for Boost, Actress Asin for Fairever fairness cream and Actor Ajith and actress Simaran for Sunrise coffee are taken for the research. A sample of 300 respondents was taken from various parts of Andhra Pradesh by using convenient sampling method for the purpose of the research.

From times immemorial, the banker has been an indispensable pillar of Economic Society all over the world. He may have been missing in the good old days when self-sufficiency was the law of land and there was no existence of money economy. The introduction of division of labour however brought in its wake the use of money without which there was a peculiar complexity and trouble in matter of exchange. Money Economy in turn , could not do without the institution of banking for any considerable time. In the Indian context, business of banking is largely governed by Banking Regulation Act, 1949 and some other statutes like Reserve bank of India Act, Companies Act, etc. These statutes also provide for accounting aspects of a banking company so an attempt to cover all such provisions to some possible extent has also been made.

Job satisfaction is a complex phenomenon. It is related to various factors like personal nature, social atmosphere, cultural impact, environmental and financial conditions. The nature of the job is also an important factor in deciding the level of job satisfaction of employees. Job satisfaction is the long-term prospect of employment in an organization, which creates a sense of involvement and commitment to the job among employees.

Human Resource Management is important for banks because banking is a service industry. Management of people and management of risk are two key challenges facing banks. How banks manage the people and how manage the risks determines its success in the banking business. The public sector banking system in India is standing at an important cross-road. There are critical choices to be made and initiatives to be taken. The time is ripe for leaving the old baggage and taking bold measures. These measures would determine the future path of Public Sector Banks and whether they would continue to retain their position of pre-eminence in the banking space or would they yield to the pressure from their peers in the private sector. Considering the importance that banks have in the nation-building process, the choices made now could have a bearing on the economic future of the country and on the lives of crores of fellow countrymen, many of whom are yet to be touched by the formal financial system. Public sector banks must succeed not only for banks but also for the society and for the nation.

Many authors has proposed general family of estimators which uses known values of some population parameters on the auxiliary variable to estimate the population mean of the study variable. In the present article, we propose improved estimator which provides a significant improvement over previous families in theory and leads to a better prospective of application in various applied areas. The numerical illustration shows that the proposed estimator is more efficient than the existing ones.

The most fashionable form of the contemporary world is a sale by mode of slump sale such types of deals falls under the less-than-glamorous term of “slump sale”. This article explains the core issue relating to the concept “slump sale” and the taxable issues attracted towards the “slump sale” in India. This article examines which type of undertaking can be considered in slump sale under Indian law for taxability's, article also explains the major questions concerning computation of capital gains & Net Worth under Indian Tax Law. Article analyses the present position of laws through case study on Tax liability on Slump Sale. Article finally concludes with concerns related to Slump sale issue.

The ceramic industry in Rondonia is composed of small and medium-sized manufacturers roofing tiles, bricks and floors, with production of 356.183 tons of clay, with 2.17% of the State GDP. This study is intended to problem, issue, frequency, the pricing process, research is applied, and descriptive qualitative approach consisted of four case studies in ceramics and associated ANICER and SINDICER - RO. The methods of data collection were semi-structured, structured, non-participant observation and documentary data. Data analysis was developed by triangulation. There were similarities in the manufacture of ceramic products, the difference lies in the product line, the burning process and cost controls. The pricing is done by the owners, using Mark-up, prioritizing competition the beaconing; the price is racketeer influenced by competition the the strategy to seek cost leadership and presented the percentage of net definition of professional experience.

The Government of India, United Nations Conference on Trade and Development and Department of International Development, UK has jointly implemented a five year project entitled 'Strategies & Preparedness for Trade & Globalization in India". A large number of government and Non-government organizations are working to facilitate the formation of a virtual network of existing national, regional and state level institutions dealing with the trade in agro products.

Destination marketing is the process of communicating with potential visitors to influence their destination preference, intention to travel and ultimately their final destination and product choices. Destinations need to differentiate their products and develop partnerships between the public and private sector locally in order to coordinate delivery. Taking advantage of new technologies and the Internet also enables destinations to enhance their competitiveness by increasing their visibility, reducing costs and enhancing local co-operation. The marketing strategies are considered within the context of prevailing images, tourist sites and the importance attached to destination images and brands in general are also evaluated. Destination marketing must lead to the optimisation of tourism impacts and the achievement of the strategic objectives for all stakeholders. The present paper shows the importance, opportunities and strategies of Destination Marketing. In India, Rajasthan Tourism, Goa Tourism, Kerala Tourism, Gujarat Tourism, Madhya Pradesh Tourism etc. are all using the Destination Marketing for attracting more tourists towards their states

This paper attempts to explain the reasons for the diversity in workforce and how this diversity can be advantageous to a business firm. Managing and using diversity is a herculean task but it is also true that before finding solution to any problem it is very important to ascertain the real reasons behind it. The concept of managing diversity initially starts from the school level where the children from the different backgrounds study together. There are different forms of diversity and each should be handled with different approach and at granular level. This paper covers all the vital issues of the workforce diversity and possible solutions to it. Better the management of workforce diversity better will be the organisation performance. Management of diversity will not only benefit the company but also to the Nation. The secondary data has been collected from various books of reputed authors, online journals, websites and blogs.

Jean M. Tchuenche and Nyimvua S. Mbare have established some application of double sumudu transform in population dynamics. The F. M. Belgacem and A. A. Karaballi, Shyan L. Kala analytically investigated the sumudu transform. Sunethra Weerakoon and Nugegoda have established the complex inversion formula for sumudu transform. In this paper we are trying to obtain the solution of differential equation of electrical circuit by using sumudu transform to show that sumudu transform can be applied in electrical engineering also.

Foreign institutional investments have been a major driving force of movements in the stock markets for all those economies that have been encouraging (through “external coercive forces” or otherwise) an exposure to this “Brave new world”. These have been so important that any government which wishes to survive a full tenure of parliamentary life cannot afford to ignore this eccentric part of the economy continuously “tweaking” with policies which are meant to attract them into our lives.This paper tries to explain the factors affecting FII through econometric model. We try to forecast the future FII to check the accuracy of our model.

Advertising plays an important role in a product's success. It conveys the information about the product, and leaves an impact on the minds of target audience. The decision of people gets influenced by the ad campaigns. Political parties also make use of advertisements, to influence the decision of people, by making them aware about their achievements and election candidates. Political advertising is very crucial in elections because it have significant impact on the results. Recently lok sabha election results were declared and the winning party was BJP but it was very expected on the basis of the ad campaign of BJP. The ad campaign of BJP was so effective as compared to campaign of congress that it was expected that BJP will win.

The role of foreign direct investment (FDI) in small island developing states (SIDS) is an issue that has been neglected until relatively recently. The reasons for this lack of interest are unsurprising, given both the low absolute volume of capital flows involved and the general neglect of issues relating directly to SIDS in the mainstream theoretical and empirical economics literature. For SIDS themselves however, FDI represents an important additional source of investment capital and a potentially critical contributor to growth and development. This paper represents one of the first attempts to analyse the determinants of the inflows of FDI and types of FDI.

Public Private Partnership popularly known as PPP has gained its momentum in recent years. Gone are the days when each sector functioning is the responsibility of public and no private players inclusion is there but now the side has been shifted to a little bit .Various constraints like time ,budget ,supervision ,large population has been the major reasons for the public sector to integrate with private sector resulting in for m ation of PPP .PPP has a very wide spectrum be it in education,hospitality,retail,infrastructure etc . The article specifically lays the emphasis on PPP in Infrastructure Projects. No doubt when speaking of Infrastructure no one can ignore this sector as it is equally important as other sectors .Infrastructure lays the foundation of the country. Good Infrastructure will make the country to gain foreign exchange and welcome all from various parts of the world to see especially the Infrastructure. Various PPP Infrastructural projects have been discussed in this article viz. Reliance Mumbai Metro, DND Flyway, NOIDA and Rajiv Gandhi International Airport, Hyderabad. These projects have been discussed with respect to their public and private parties involved the features of the projects and other matters related to it.

The purpose of this paper is to present a conceptual study established on the employee training and development program and its benefits. This paper will inspect the structure and elements of employee training and development program and later the study present what are the positive outcomes for employees and organizations. Organizations find it difficult to stay competitive in recent global economy. Importance of employee development program is growing for the organizations those pursuing to receive an advantage among competitors. Employees are esteemed resource of the organization and success or failure of the organization relay on the performance of employees

The role of foreign direct investment (FDI) in small island developing states (SIDS) is an issue that has been neglected until relatively recently. The reasons for this lack of interest are unsurprising, given both the low absolute volume of capital flows involved and the general neglect of issues relating directly to SIDS in the mainstream theoretical and empirical economics literature. For SIDS themselves however, FDI represents an important additional source of investment capital and a potentially critical contributor to growth and development. This paper represents one of the first attempts to analyse the determinants of the inflows of FDI and types of FDI.

World over, tax systems have undergone significant changes during the last 20 years as many countries across different ideological spectrum and varying levels of development have undertaken reforms. The wave of tax reforms across the world that began in the mid 1980s actually accelerated in the 1990s motivated by a number of factors. In many developing countries, pressing fiscal imbalance was the driving force. Tax policy was employed as a principal instrument to correct severe budgetary pressures (Ahmad and Stern, 1991). In others, the transition from plan to market necessitated wide ranging tax reforms. Besides efficiency considerations, these tax reforms had to address the issue of replacing public enterprise profits with taxes as a principal source of revenue and aligning tax policy to change the development strategy.

“Human rights are the birth right of all human beings”. Since 1948, the principle has been generally accepted in international instruments and has contributed to the substantive development of international human rights law for protection and promotion of both individual and universal human rights. But still, individuals and groups around the world continuously become victim of human rights violations.

Work life balance policy is expected to bring better balance in employees. The better balanced employees were seems to be more commited to the organisation in contrast unbalanced employees have the intention to leave the organisation in most of the cases. This study shows the relationship of organisational policy their usage and availability with work life balance and turnover intention