THE INFLUENCE OF DEMOGRAPHIC VARIABLES OF BANK CUSTOMERS TOWARDS CRM | Author : MAHALAKSHMI V, M. G. SARAVANARAJ & UMARANI T. S | Abstract | Full Text | Abstract :CRM in the Banking sector is an important strategy which helps the bank to build long- lasting relationships with their customer and, which in, turn increases the customer satisfaction. The growth and performance of banks not only depend on various products it launches, but also on how it is served to the customer. Keeping in view the customer satisfaction for an intellectually – intensive industry like banks, the current study is an attempt to find out the various factors that lead to the satisfaction of customers in the banking industry. Banks have realised that managing customer relationships is a very important factor for their success. The purpose of this study is to gain a better understanding of the benefits of CRM to customer and organising it in the banking industry. To justify the purpose a research questionnaire has been framed and data was collected with 1040 samples. Analysis was made by using various tools like ANOVA, t-test, Cross tabulation, Chi-square analysis and Cluster Analysis. The result reveals that there exists a significant and Positive relationship between demographic factors and Customer relationship services offered by the banks. The outcome model predicts the segmentation of Dominant factors. |
| CURRENT SUSTAINABILITY MARKETING AND COMMUNICATIONS EFFECT TO CONSUMERS ATTITUDE TO PURCHASE SUSTAINABLE PRODUCTS | Author : MIN-KAI HSIAO | Abstract | Full Text | Abstract :The World Business Council for Sustainable Development defined eco-efficiency as ”the delivery of competitively priced goods and services that satisfy human needs and bring quality of life, while progressively reducing ecological impacts and resource intensity, throughout the life cycle, to a level at least in line with the earth's estimated carrying capacity” (IISD, 2012).Moreover, the United Nations Conference on Environment and Development (UNCED) at Rio de Janeiro in 2002 informs that all those who are affected by environmental decision-taking should be able to participate and that they should have effective remedies and redress for the wrongs they suffer as a result of environmental degradation (Hughes et al, 2002). However, consumers do not understand the problems of environment, potential solutions becomes very difficult to get customer attention. Wanger (1997) reported that only about 10 per cent of British consumers said that they have integrated environmental issues very constant in their purchasing behaviour. WBCSD (2008) also pointed out that many consumers remain confused about which products are better for the environment according to the consumers International and the UK's National Consumer Council report (WBCSD, 2008 and Wanger, 1997, P 14). |
| EVALUATION AND SELECTION OF INVENTORY POLICIES BY MCDM-MATRIX METHOD-A CASE STUDY FOR PASSENGER VEHICLES FOR AUTOMOTIVE INDUSTRY IN INDIA | Author : Amit Gupta, P. C. Tewari & R. K. Garg | Abstract | Full Text | Abstract :The inventory employs huge amount of annual revenue of any organization. The evaluation and selection of inventory policies one of the vital activities of business processes. As purchasing is quite critical for the manufacturer, seeking the right policy is absolutely significant for the company. Thus the inventory policy selection process has received considerable attention in the business management literature due to the key role of inventory policy performance on cost, quality and service in achieving the objectives. The selection of one of the best alternative from a set of potential alternatives depends upon the selection criteria. We have proposed a framework for selection of inventory policy using Matrix method based on selection criteria for Passenger vehicle manufacture automotive industry. |
| “EXPLORING RFID BENEFITS USING PROCESS SIMULATION | Author : CHOWDHARY AMIT & KUMAR SANJAY | Abstract | Full Text | Abstract : The current study was aimed at exploring the possibility of improvements in the metrics of the repair and overhaul process, using process improvement and also an improved tracking system. The company was facing problems and wanted to reduce the turnaround time of critical items (with a penalty) inducted for Repair and Overhaul Process. The objective of the study was to assess the critical reasons of the inefficiencies and estimate delays in the Repair and Overhaul process . This was done using past three yrs ERP data, and supported by interviews of managers involved in managing the process and questionnaire survey. The effect of improvement in the key processes was clubbed with the benefits of use of RFID in tracking the material flow in the process and the combined effect was studied using process simulation with ARENA simulation tool. The study involved the following steps: • To analyse As- Is process using real time data, by simulating the process with the help of Arena 8.01 software. • Exploring potential improvements in process performance parameters, using process improvement also using Auto-Tracking technology. Benefits like reduction in throughput time and delay reduction were estimated |
| A CORRELATION OF HRD CLIMATE WITH JOB SATISFACTION OF EMPLOYEES: AN EMPIRICAL INVESTIGATION ON MCL, BURLA, SAMBALPUR, ODISHA | Author : Srinibash Dash, J. Mohapatra & Lipika Lipi Bhuyan | Abstract | Full Text | Abstract :HRD climate is the best tool which helps the employees to acquire required competencies for improving work life balance that would enable them to enhance their productivity for better Organizational Performance. Recently the MNCs and domestic companies find difficulties in identifying and assessing the factors having a net impact on HRD Climate with relations on job satisfaction among employees which have the highest degree of contribution for the success of the policies. Though, different tools have been used to measure of Organizational Performance i.e. financial to behavioural ones’. Hence, this paper is based on a survey conducted on a coal exploring public company in Odisha called Mahanadi Coal Field, Limited, Burla, Sambalpur, has provided an opportunity for an in-depth exploration of the perceptions and attitudes of the employees regarding the potential HRD climate variables which have relations with job satisfaction of employees. In this context, for this study, we have taken 60 responses from different demographic profile to make this study succession one. Though there are different statistical tool have been used to carry out the research works, but, we have used mean, standard deviation correlation, and regression analysis to prove significant relations and also T test has been used for testing hypothesis. The questionnaires relating to the HRD Climate (Rao and Abraham, 1985) and Job Satisfaction (Daftuar,C.N,1997) was administered to the sample population and the findings indicate that HRD Climate has a significant relationship exists with the Job Satisfaction. This indicates that there are considerable room for improvement in these areas. |
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