Integrated Industry-Based Academic Model for Marketing Education: A Value Innovation for St. Paul University Philippines | Author : Juvie D. Bacani, Jesus B. Pizarro | Abstract | Full Text | Abstract :This study aimed to develop a framework for marketing education which explores the synergistic interface of the
business and other industries with the academic community. It investigated the emerging concepts, issues and
concerns in the local and global community that greatly impinge on establishing a relevant and industry-driven
business education particularly in the area of marketing management for St. Paul University Philippines (SPUP).
This study made use of the mixed methods research design using both qualitative and quantitative methods of
inquiry such as focus group discussion and modified Delphi technique. The Gap Analysis method was
employed to determine the chasm or gap between the existing business programs with the desired business
programs as envisioned by industry and other significant stakeholders. The participants of this study consisted of
professionals, employers and/or entrepreneurs in the business industry as well as business academicians in the
region. This study found out that industry-based exposure is important to develop the industry skills of the
graduates. The Marketing graduates of SPUP have generally acquired skills, attitudes, and values desirable and
needed in the business industry but they lack industry skills and opportunities for immersion to the environment
of the world of work. The business industry practitioners require the Marketing Management graduates,
adequate industry-based knowledge in relating with people or clients of varied backgrounds, analysis of business
trends and introduction of innovative marketing strategies. The proposed framework emphasizes on the
collaboration and integration of the business industry and SPUP in the delivery of Marketing education. |
| A study on "Impact of Covid 19 pandemic on Ayurvedic FMCG Industry" | Author : Nishanth N, Dr. Amulya.M | Abstract | Full Text | Abstract :Ayurvedic FMCG industries are expecting loss in 2020 and 2021.Covid-19 disease which resulted in lockdown in
many countries. The present paper is to understand the impact of covid-19 on Ayurvedic FMCG sector and its
business. FMCG sector is one of the important sources of Indian economy, which directly or indirectly affects the
employment rate of the country. The main challenge towards Ayurvedic FMCG companies is supply chain
distribution and lack of availability of labour during lockdown. There has been a change in consumer buying
behaviour of the product after lockdown due to economic hit on daily wages labours. Changing behaviour of regular
consumer is also visible while purchasing Ayurvedic FMCG products during lockdown period. This has led to
implementation of new strategy through digital platform like online market. The study is based on secondary
sources.
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| The level of CRM implementation in Romanian banks | Author : Adriana Grigorescu, Alina Elena Ionascu | Abstract | Full Text | Abstract :The role of CRM in banking system was analyzed for various perspectives, as the integrative construct that are
bringing together the people, technology and process in order to increase the competitiveness and performance of
the banks. The actual study is presenting an analysis of the implementation of CRM in the Romanian banks, knowing
that the changing process is not all the time easily accepted. One of the most important factors in a successful
implementation of CRM in Romanian banks is the customers. Their culture, technology acceptance, availability to
change could significantly influence the result. On the other hand the banks vision, strategies, investment capacity,
technology capabilities and the willingness to be among the best on a tense competition ate the insight factors that
are strongly impact the CRM implementation process. The results of the study show that the process is on running
but is far from a consistent implementation |
| Self-reported minor chemotherapy adverse effects in cancer patients: incidence and management | Author : Ms.Sampa Mandal, Dr. Radheshyam Naik, Ms. Jyothi Vidya, Ms. Punitha Singh, Dr. Amritanshu Ram, Dr.Gururaj Arakeri | Abstract | Full Text | Abstract :INTRODUCTION: Cancer patients experience a variety of physical and psychological symptoms. Some of these
are related to disease progression, while others are early or late adverse effects of cancer treatment. Severity of these
symptoms result in impaired quality of life and can often result in treatment delays or warrant additional supportive
interventions. Thus, symptom management in cancer patients remains an important focus area for achieving desired
outcomes of cancer treatment and preserving quality of life which happens to be a critical function of nursing
practice. The current study aimed at describing the incidence of minor symptoms that cancer patients experience
along with understanding different strategies that patients’ chose to manage minor adverse events vis-à-vis their
efficacy.
METHODOLOGY: The prospective study was conducted among 881 cancer patients, who were selected by
convenience sampling technique. Statistical analyses were performed using SPSS Version 23 (Statistical Package for
the Social Sciences) software. Categorical data were expressed as numbers and percentages. Categorical data were
analyzed by fisher exact test and chi square test. P value <0.05 was considered as statistically significant.
RESULTS: Off the total population, constipation being the most prevalent (22.48%) symptom reported among the
cancer patients while the least reported symptom was appetite (12.73%). It has been seen that constipation (0.032),
diarrhea (<0.001), insomnia (<0.001), nausea (<0.001) and appetite (<0.001) are the five common adverse effects
experienced by the Cancer patients and shows statistically significant association with treatment methods. There was
no statistical significance in relationship between vomiting resolution status and treatment method (<0.052).
CONCLUSION: These findings demonstrate that high symptom incidence rates and self-management used render
an improvement in current nursing management. Therefore, development of symptoms management groups,
encouraging the use of self-care diaries and enhancing the quality of psycho-oncology services provided are to be
recommended. |
| ACCOMMODATION NEEDS, MOTIVATION AND MARKET ATTRACTION: A CONCEPTUAL STUDY ON ACCESSIBLE TOURISM INDUSTRY FOR PEOPLE WITH DISABILITIES IN MALAYSIA | Author : Surendran Balan, Santhi Raghavan, | Abstract | Full Text | Abstract :Tourism sector, specifically accessible tourism, is getting more positive progress in the last few decades. Studies in
the past mainly focused on inclusive tourism or tourism for all. Somehow, accessible tourism, which includes people
with disabilities, is one of the ignored consideration in the field of tourism development. Most studies have ignored
the inclusion of people with disabilities in the tourism sector. Making tourism more accessible to the disabled is not
only a social responsibility, but there is a significant economic and business need to improve accessibility as it can
boost the attractiveness of tourism in Malaysia. Past evidences show that by making adjustments to facilities,
providing accurate and important information, and understanding the needs of people with disabilities can result in
increased number of visitors. Thus, the main purpose of the study is to investigate this overlooked segment of our
society, in order to come up with recommendations that can influence the intention to travel among people with
disabilities in Malaysia. Data will be collected from 100 respondents which includes 50 who are disabled and have
traveled more than once and stayed in a hotel for at least one night within last year and 50 participants consisting of
managers from different hotels operating in Malaysia by employing semi-structured interviews. These 50
respondents with disabilities include people with mobility and physical impairments and people with hearing and
communication disabilities. The data gathered will be investigated by employing two statistical packages, namely
SPSS and Smart PLS. Multiple regression analysis will be utilized to predict the value of the variables in this
research. |
| Petra Calcium Carbonate Company Financial Plan and the Impact of COVID-19 on It | Author : Dr. Nasser Assaf, Dr Anas M. Bashayreh, Ms. Farah Alhasan | Abstract | Full Text | Abstract :This is a summary report on the Petra Calcium Carbonate Company and its financial plan. In this report, the
researcher will define what the financial plan is, present a comprehensive picture of their current finances, their
financial strategies that they set to achieve their goals and details about their cash flow, savings, debt, investments,
insurance and other elements of their financial life. Also, the researcher will demonstrate their budgeting and taxes.
How the PCC company manages liquidity, how it’s ready access to cash what do they do to finance large
purchases.
As well as this, the researcher will also demonstrate how PCC copany manages their risk and invest their money. In
all successful companies there must be good communication and records that help them keep monitoring their
finances. The researcher will also carry out some innovative solutions for some problems that the company faces.
The researcher has used qualitative data as the research required knowledge about PCC company’s systems,
financial plans, and different perceptions. Interviews were conducted with managers across the company.
Responses were recorded by note taking. The results showed that the problem is the negative impact of COVID-19
on the finances of Petra Calcium Carbonate Co. (PCCC) and this research explores some options for solving this
problem.
In the end, the importance of financial plan and strategies are vital in any business not just the PCC company. The
PCC company utilizes useful tools to manage financial risks such as having insurance, quality assurance system
and other elements. These tools would contribute to the organisation’s future success and help it to reach its
financial goals effectively. |
| The level of CRM implementation in Romanian banks | Author : Adriana Grigorescu, Alina Elena Ionascu | Abstract | Full Text | Abstract :The role of CRM in banking system was analyzed for various perspectives, as the integrative construct that are
bringing together the people, technology and process in order to increase the competitiveness and performance of
the banks. The actual study is presenting an analysis of the implementation of CRM in the Romanian banks, knowing
that the changing process is not all the time easily accepted. One of the most important factors in a successful
implementation of CRM in Romanian banks is the customers. Their culture, technology acceptance, availability to
change could significantly influence the result. On the other hand the banks vision, strategies, investment capacity,
technology capabilities and the willingness to be among the best on a tense competition ate the insight factors that
are strongly impact the CRM implementation process. The results of the study show that the process is on running
but is far from a consistent implementation.
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| The Impact of Cryptocurrency over the Turkish Capital Market: A Case Study of Bitcoin (BTC) | Author : Maria Baig | Abstract | Full Text | Abstract :Purpose: The study analyses what impacts Cryptocurrency Bitcoin (BTC) has as an alternative investment asset
to diversify the investment portfolio for the case of Turkish Capital market. For this purpose, this study analyses
the impact of cryptocurrency Bitcoin on companies’ stock market price. To analyse the financial behaviour of
investors, the financial statements of the biggest 24 companies (airlines, retail and manufacturing, excluding the
banking sector) listed on BIST 30 National Index for 4 years, from (01.01.2017 to 12.12.2020) have been taken
into account.
Methodology: The quantitative analysis is based on two multiple linear regression between the stock market
price of companies (dependent variable), and the main return ratios and financial leverage (independent
variables). As a first step, analyse the influence of rate of returns on companies’ stock price. The second step,
represented by the standardization of companies’ stock price and analysing the correlation with the Bitcoin price.
Findings: Return rates, which were employed as variables in the empirical model, revealed that financial
statements had little impact on the stock market price of the companies, analysed, with the weak correlation
between the independent variables and the dependent variable explaining stock price fluctuations during the
period.
Conclusion: The results of the empirical study negated the initial formulated hypothesis regarding the backward
correlation between the Bitcoin price and the stock price of quoted companies for the period.
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| Composition of Anthropogenic Waste and Efforts to Manage it on the Waters of Tegal City-Central Java | Author : Rakhma Fitria Larasati, Angkasa Putra, Anis Khairunnisa, Diklawati Jatayu, Made Mahendra Jaya, Mahaldika Cesrany, Aghinia, Amdani, Hawati, Sarifah Aini | Abstract | Full Text | Abstract :One thing that can change water quality is the presence of marine debris caused by anthropogenic activities. In
addition to the potential of natural resources that are widespread on the coast of Indonesia, the potential for
pollution of the coastal and marine environment also has considerable opportunities. The purpose of this study
was to determine the type, weight, composition of anthropogenic waste, and its management on the coast of
Tegal City. This research was carried out on March 2-30 May 2020 at the Tegal City Environment Service/DLH,
Central Java. Data collection consisting of waste composition data is then analyzed and used in waste
management planning.
The stages of work carried out are: the calculation of the characteristics of the waste in the form of specific
gravity is obtained from the generation measurement using waste weight data. Based on the results of the
research that has been carried out, it is concluded that the types of marine debris that are generally found at the
research site are organic waste and inorganic waste. However, the most common type of waste is plastic waste.
The most severe level of damage was found in the coastal area of Mintaragen Beach. The low level of awareness
of environmental hygiene in the community is due to the fact that there are still some people who have not
disposed of their garbage in its place, especially for tourists, and there are still some industrial managers who
override industrial waste management before being dumped into irrigation streams or canals to the beach. There
are still many traders who build tents on the beach. Other factors include environmental and socio-economic
physical characteristics, culture, attitudes, and community behavior. In the operational technical aspect, starting
from the storage, sorting, collection, transfer, transportation and management of waste. However, what has been
realized is mostly only the transfer from the waste disposal site collection point, while the transportation and
final processing of waste to be processed at the landfills has not been carried out optimally.
One of the factors is the limited tools so that the waste is managed according to the ability of the community.
However, what has been realized is mostly only the transfer from the waste disposal site collection point, while
the transportation and final processing of waste to be processed at the landfills has not been carried out
optimally. One of the factors is the limited tools so that the waste is managed according to the ability of the
community. However, what has been realized is mostly only the transfer from the waste disposal site collection
point, while the transportation and final processing of waste to be processed at the landfills has not been carried
out optimally. One of the factors is the limited tools so that the waste is managed according to the ability of the
community.
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| Technologies numériques et légitimité des institutions issues des élections du 30 décembre 2018 en République Démocratique du Congo | Author : Bantamba Bonyenga Gabriel, Bakay Asuma Michel, Lotitikimoto Likopi Anicet, Katenga Yannick, Boumo Maembo Fabrice | Abstract | Full Text | Abstract :Résumé: Cet article aborde la problématique de l’accroissement de technologie numérique dans le processus
électoral de 2018 en République Démocratique du Congo par le vote électronique et la légitimation des
institutions issues de ces élections. Il met à lumière les controverses politiques et diplomatiques sur l’option
levée par la centrale électorale congolaise qui est le vote électronique. Sur le plan politique recours à la machine
à voter a conduit aux fissures institutionnelles et de la classe politique. Le parlement à travers l’assemblée
nationale était pour la machine à voter tandis que le sénat s’en était opposé. Comme pour le FCC coalition au
pouvoir, il fallait s’aligner derrière l’option levée par la Ceni pour justifier sa position avec le principe de
l’indépendance de la centrale électorale, tandis que l’opposition qui a contesté le recours à cet outil, trouvant une
manœuvre de fraude électorale. Sur le plan international la fermeté du gouvernement et de la Ceni a justifié la
souveraineté internationale de l’Etat congolais en dépit des multiples pressions, sollicitations et les désaveux des
autres Etats puissants, le gouvernement congolais est resté intransigeant.
Mots clés: Machine à voter, CENI, Controverse et RDC.
This article addresses the issue of the increase in digital technology in the 2018 electoral process in the
Democratic Republic of the Congo through electronic voting and the legitimization of the institutions resulting
from these elections. It highlights the political and diplomatic controversies over the option exercised by the
Congolese electoral center, which is electronic voting. Politically, recourse to the voting machine has led to
institutional and political cracks. Parliament through the National Assembly was for the voting machine while
the Senate opposed it. As for the ruling FCC coalition, we had to align ourselves behind the option raised by the
Ceni to justify its position with the principle of the independence of the electoral center, while the opposition
which contested the use of this tool , finding a maneuver of electoral fraud. Internationally, the firmness of the
government and the Ceni has justified the international sovereignty of the Congolese state despite multiple
pressures, requests and disavowals from other powerful states, the Congolese government has remained
intransigent.
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