Comparative Study of Crime against Women in Punjab and Haryana State in Indian context |
Author : PROF.(DR) NEERJA DHINGRA |
Abstract | Full Text |
Abstract :The present study is an attempt to make an analysis of nature and magnitude of crime against
women in the states of Punjab and Haryana in context to India. The study finds out that in
India the largest number of incidences of crime against women is the cruelty and violence by
the husband and other family members, followed by sexual assault including rape and
outraging of modesty. Exactly same state is present in Punjab and Haryana as far as the
magnitude of crime against women is concerned. The study also concludes that the state of
Haryana is liable for more crime against women than the state of Punjab. Hence, the state
must adopt strict measures by way of which the menace can be circumvented.
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Marketing of Social Causes through Cause-Related Marketing – An Awareness Study of Young Consumers |
Author : Simranjit Kaur Bedi, Dr. Amardeep Kaur Ahluwalia |
Abstract | Full Text |
Abstract :A growing number of firms have realized the importance of social alliances and are entering
into commercial and social partnerships with nonprofit organizations to achieve their
business and social objectives. In the light of this, they are designing and developing various
cause-related marketing (CRM) programs. CRM is an amalgamation of philanthropy and
marketing. In order to generate a positive customer attitude and customer buying behavior, it
is imperative to understand whether the target segments are actually aware about the CRM
programs or not, to what extent are they aware and which CRM campaigns are the most
publicized and known to the target audience. In the present study, a sample of 610 young
respondents participated in the survey. The awareness level in the context of unaided and
aided level of awareness was measured.
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Competency Mapping and its Significance in Teaching – An Appraisal |
Author : Dr. Manodip Ray Chaudhuri, Sekh Raunak Mondal |
Abstract | Full Text |
Abstract :Human resource management is a process of bringing people and organizations together so
that the goals of each other are met. Through proper competency mapping high skilled and
knowledge based jobs are increased. Human resource development aims at constantly
assessing competency requirements of different individuals to perform their respective job
roles effectively and provide opportunities for developing these competencies to prepare them
for taking up challenging future roles in the organization as a part of the organizational
succession planning. Hence an attempt has been made to analyse the link between
competency mapping and human practice in the organization. Further efforts have also been
made to know the impact of competency mapping on individual and team and to know the
impact on training provided to the employees. In this article I have tried to signify the
importance of competence mapping in the professional up gradation of the teaching staffs
present in various educational institutions.
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Recent Amalgamation in Public Sector Banks – A Case Study |
Author : Dr. Monika Mogla, MS. Shikha Kakkar |
Abstract | Full Text |
Abstract :In this research paper, an attempt has been made to know the impact of amalgamation of
Indian Public sector banks on the operational synergies of the merged banks. It is an effort to
find the chances of this merger giving real acceleration to the economic growth rate of India.
The benefits to merging banks have been analyzed in terms of various ratios like CASA ratio,
CRAR ratio, CET I ratio and on the basis of advances and deposits size. The asset quality has
also been analyzed by tracking Net NPA ratio. The merger of 10 public sector banks into 4 is
a move towards creating bigger banks to attain synergies of scale and geographical
dispersion. The merger has certainly increased the size of the combined entity and thus
brought benefits in terms of low cost of operations and bigger funds deposited by large
number of customers. The mergers have given strength to balance sheets of ailing banks and
enabled them to improve their financials. It has helped to infuse capital into ailing stateowned banks, which will boost lending and support the economy |
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Financial Inclusion in India: A Review of Present Status & Progress |
Author : Ms. Pooja Sukheja |
Abstract | Full Text |
Abstract :Financial System of an economy is its backbone. The economy of a country can survive and
grow only when it has a robust financial system. Relating to financial system, a concept that
has gained tremendous significance in the recent times is Financial Inclusion. The initiatives
of government of India and international bodies to deepen the extent of financial inclusion
are commendable. This paper is written with an objective of providing an analysis of current
state of financial inclusion in India. The efforts of RBI towards financial inclusion have been
elaborated. A snapshot of data provided by international bodies such as IMF and World
Bank has been presented to know about the financial inclusion in India. A glimpse of various
schemes of RBI for financial inclusion has been presented. The paper also highlights the
future potential of mobile money to strengthen the financial inclusion in India |
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Constant Rise of Tesla Inc.: Strategic Marketing Plan Leading to Company’s Colossal Growth in 2020 |
Author : Mr. Bhuvan Handa |
Abstract | Full Text |
Abstract :Tesla Inc. (initially known as Tesla motors) founded in 2003 by two engineers, Martin
Eberhard and Marc Tarpenning in San Carlos, California. Later, the involvement of Elon
Musk in 2004 revolutionized the auto industry with his groundbreaking innovations that
mainly focus on futurism by focusing on building a sustainable Energy Ecosystem. In this
research report, we will be analyzing company’s innovative marketing strategy since its first
launch 2003 until present. As Tesla is dominating the Electric Vehicle (EV) market for over a
decade, we will also be comparing the data with other leading competitors. There will be a
brief discussion on the evolution of EV’s. This research report will also be discussing the
evolution of Tesla stock using various sources and data. Tesla has successfully attracted
customers not only with wealth and status but also average earning customers from different
age and gender groups.
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A Study of Non Performing Assets of Loans Outstanding Under SHG-Bank Linkage Programme in India |
Author : Ms. Simrandeep Kaur Randhawa, ??Ms. Talwinder Kaur |
Abstract | Full Text |
Abstract :Every major economy of the world strives to eradicate unemployment and poverty to improve
their performance on development indices. Microfinance initiatives are thereby launched to
uplift these impoverished segments and empower them to access social and economic
strength. Since early 70s of the 20th century, India has adopted a multi-model approach to
serve the economically weaker segment of the society and capacitate them to contribute in the
country’s economic as well as social development. Out of these microfinance initiatives,
SHG-Bank Linkage Programme has emerged as the largest world’s largest microfinance
movement demonstrating exorbitant growth wherein the number of SHGs with outstanding
loans rises up to 102.43lakh SHGs (up to 31st March,2020). Despite its remarkable growth,
the programme encounters several encumbrances like uncertainty in bank loans, poor quality
of book keeping, lack of technology, absence of specified leadership norms and aggravating
NPAs. The programme has witnessed a steep rise in the NPAs over the last few years which
not only indicates diminished income generation capacity of banks but will also hamper the
further dispersal of the loans under the programme. In addition to that, the financial
institutions become more vulnerable to adverse economic shocks and eventually putting
consumer deposits at risk. Hence, this paper studies the level of NPAs in loans given to SHGs
across a time span of 5 years from 2015-16 to 2019-20. The paper studies the amount of
gross NPAs of different agencies through which loans were dispersed to SHGs. The paper
also analyses the level of NPAs across the six regions of the country. In addition to that, the
study reveals key concerns related to rising level of NPAs under SBLP and offers some
important suggestions that can cut down the NPAs of the banking institutions and improve
the profitability of banks as well as economic strength of the financial institutions and the
borrowers.
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