The Influence of Customer Value, Integrated Marketing Communication and Customer Trust on Brand Equity: A Study on Green Cosmetic Product in Bandung, Indonesia | | Author : Ivan Diryana/Yuyus Suryana Sudarma/Diana Sari/Erie Febrian | | Abstract | Full Text | Abstract :Green product
encounters problems on its sales because its price is more expensive than conventional
products. On the other hands, the concern on environment and the knowledge about environment
preservation do not trigger the people to purchase green pr
oduct. Brand equity is one of the marketing
variables which is able to motivate the consumers to pay more. However, brand equity of green product
tends to be low even if the manufacturers of green product, especially green cosmetics have cost more to the
m
arketing campaign. Besides, customer value of green product definitely gives more benefits than the
conventional products. The present research takes 400 respondents who stay in Bandung and have used
green cosmetics. The result shows that there is a signif
icant relation between the observed variables and
brand equity |
| Admired Leadership Attributes: A Cross-cultural Comparison of Respected Leaders | | Author : Jung-Soo Yi Ph.D. | | Abstract | Full Text | Abstract :The major goal of this study was to explore the perception of admired leadership characteristics of people in
Korea, Japan,
Canada, and the United States.
Based on previous scholarly findings, a list of leadership
characteristics was constructed and distri
buted to 2,000 employees in four countries
.
Among the 1,405
returned
questionnaires
, 1,363 were included in the analysis
.
Findings of the present study show meaningful
differences in cultural tendencies of judging admired
leaders.
The present study suggest
s that future studies
should consider
including
more leadership traits and exploring various other factors as main themes to
study gender, geographical locations, length of employment, and degree of interactions in organizations |
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