Despite following best practice, most governments fail in their strategic communications. There is a missing ‘X’ factor: trust. This offers a quick win to strategic communicators, provided they understand what the phenomenon involves. Moreover, it allows practitioners to avoid the risk of citizens feeling betrayed when their government fails to deliver.

Governments using strategic communications to influence an audience should continue to reassess the intellectual grounds of the discipline. Current thinking on how best to construct a campaign and influence an audience is mixed, sparse, and incomplete. Insights from musicology present an opportunity for a refreshed perspective. Music, as a social text, a practice, and an ecology, provides a powerful means of communication from which lessons of influence can be learnt. This article serves as a study into the parallels between two interconnected topics. It proposes that insight from musicology has the ability to improve strategic communications practice on two levels—constructing a compelling narrative and best influencing an audience. Two case studies are compared to illustrate the benefits of persuading through emotionally-based strategic communications—a Daesh nasheed with music and a counternarrative campaign without. This article highlights how communicating through a rational-actor model is outdated; to best affect the physiological and emotional state of the audience, musicology must be incorporated

This article broadly examines the relationship between strategic communications and journalism with specific reference to the issue of violent extremism. Using a case study of reporting on the Boko Haram conflict in Nigeria, it analyses the nature and consequences of engagement among the various communicators involved. The primary data were drawn from focus groups and individual interviews with thirty-two journalists and strategic communicators, and from analysis of Boko Haram videos and Nigerian security forces’ press releases. The findings suggest that journalists have a tense but interdependent relationship with strategic communicators that is characterised by conflict and cooperation, harassment and intimidation. Strategic communicators’ control of the conflict theatre and use of the Internet to reach audiences directly give them leverage in the relationship. They, however, rely on journalists to help enhance the reach and credibility of their narratives, while journalists depend significantly on their media releases.

This article analyses the information garboil caused by the politicisation of disinformation and the term ‘fake news’, and interruptions in the flow of information during the 14th General Elections in Malaysia. It pays particular attention to the distortion of the information environment by politicians and political parties, the control of the media (traditional and new), and the mobilisation of cyber troops and bots by political agents. The Anti-Fake News Act is central to the discussion as a law passed before and submitted for repeal after the elections. The article also looks into the subsidiary debate on foreign intervention and the supporting measures, such as cyber attacks and legal actions, that interrupted the information flow. An examination of these activities suggests a need for reform in the conduct of politicians and political parties, and of the media, as well as a closer look at other measures employed to disturb the information sphere. An evaluation of the problem and the introduction of a new approach are very timely, given the political changes the country is currently experiencing.

With popular discourse increasingly referring to Vladimir Putin’s ‘brand’, this article seeks to apply the conceptual framework of branding to Putin in order to provide a richer interpretation of the composition and significance of Putin’s projected images. By applying the concept of ‘brand personality’ to the existing literature and original source material, this article seeks to provide more comprehensive answers to the ‘what, who, how, and why’. What are the images that Putin is trying to project? Who is he projecting these images to? How are these images projected? And why these images in particular? In doing so, it seeks to move beyond the West’s one-dimensional understanding of Putin as simply a ‘strongman’ to reveal a range of representations that are far more complex and choreographed than often appreciated.

This article draws on content and sentiment analysis of a sample of international English-language media reports to identify the core elements of the Democratic People’s Republic of Korea (DPRK) strategic communications campaign conducted at the PyeongChang Winter Olympics, and to establish groundwork for an assessment of its effectiveness. Using the Olympics as a stage for strategic communications is as old as the games themselves. The article examines the structure and elements of a DPRK Strategic Communications campaign by locating it in historical and theoretical context, and shows how it bears the hallmarks of a carefully crafted and timed agenda-setting campaign. Subsequent to the games, the supreme leader of the DPRK, Kim Jong-un, met with President Moon Jae-in of South Korea, to discuss a full peace treaty and, in June 2018, met with President Trump of the United States. Irrespective of the ultimate outcome of these engagements, a month before the games such a meeting would have been inconceivable. We contend that the 2018 Winter Olympics held in the Republic of Korea (ROK) provides a case study for assessing how influencing discourses in the media space may impact the conditions of possibility for international political action.