This study is to find out and analyze how Small and Medium Enterprises (SMEs) maintain their competitive advantage so that they can survive or even develop from the time they have been established until now. For achieving the goal, this research used a qualitative approach. It is intended to explore the managerial actions of SMEs in maintaining a competitive advantage. The results of the study show that a competitive advantage can be owned through SOAR (Strength, Opportunity, Aspiration, Result). The strength consists of skilled workers, loyal customers, products according to consumer tastes, product and production process innovations, and adequate business land. The opportunity consists of the quality of the production process, broadening the marketing reach from domestic to foreign, and managerial capabilities supported by International Standard for Organization (ISO) 9000-2000 quality management systems that have an impact on increasing consumer confidence. But not many SMEs have been able to implement a quality management system. The aspiration is to work with several souvenir sellers around them and with export brokers. The result is expected to increase sales by participating in online exhibitions and promotions and improving the production process so that the products tend to be near to zero defect rate.

The purpose of the company is to increase firm value. But in the last six years, the firm value of the banking sector has fluctuated and even tends to decrease. The level of banking health can be expected to increase firm value. The level of banking health can be measured using the Risk Profile (RP), Good Corporate Governance (GCG), Earning, Capital (RGEC) method which is the latest formula after Capital, Asset Quality, Management, Earning, Liquidity (CAMEL). The purpose of this study was to determine the effect of banking health on the firm value. The research method uses partial panel data regression through the determination of the estimation model and the classical assumption test in advance using 33 banks listed on the Indonesia Stock Exchange (IDX). The results showed that there was a significant and positive effect between Return on Asset (ROA) and Capital Adequacy Ratio (CAR) on firm value. Besides, there was a positive but not significant effect between GCG and risk profile on firm value. The results showed that capital is a factor of business developer and company earning can show as a signal of quality prospects. The application of GCG is not a significant influence because the results of self-assessment are not following fraud that occurs. Banks must be able to manage their risk so that the risk can be an encouragement for them to produce high values.

State-Owned Enterprise (SOE) is one of the agents of economic activity in the national economy of Indonesia that has an important role in managing the national economy to realize the welfare of society. At present, SOEs have often received critical attention from the public because they are seen as inefficient, wasteful of resources utilization, laden with corruption, and have lower level profitability. The implementation of Good Corporate Governance (GCG) and the right of business strategy is expected to improve the performance of SOEs both financially and non-financially. The purpose of this study was to determine the effect of GCG implementation and business strategy on firm performance. In this study, financial performance was measured using Return on Equity (ROE) and non-financial performance used Customer Satisfaction Index (CSI). The method used in this research was a partial regression of panel data through the determined of the estimation model after the classical assumption test. The sample used in this study was 22 SOEs (BUMN) that met the sample criteria. The results showed that there was a significant effect of the implementation of GCG on ROE and CSI. But, there was not a significant effect of the implementation of its’ business strategies on ROE, otherwise the significant effect on CSI.

This study aims to determine the effect of online customer reviews (OCR) on purchase intention with trust as an intervening variable in the Bukalapak online store in the City of Padang, West Sumatera, Indonesia. The population in this study were all consumers who shop online at Bukalapak online store in Padang City in 2019 with unknown numbers. The total sample used in this study was 138 people. The sampling method used in this research is nonprobability sampling with an accidental sampling technique. Data analysis in this research used partial least square (PLS). The results obtained from this study indicate that OCR has a significant and positive effect on consumer trust in Bukalapak online stores. OCR and consumer trust have a significant and positive effect on Bukalapak’s online purchase intentions, respectively. Then, OCR has a significant and positive effect on their online purchase intentions through consumer trust of Bukalapak online stores in Padang City.

Tourism is one of the new style industries, so it needs special attention. The tourism industry can provide rapid economic growth in terms of employment opportunities, income, the standard of living, and inactivating other production sectors. This study aims to analyze and test the effects of viral marketing and tourist motivation both partially and simultaneously in increasing interest in visiting tourist destinations in Bima District, Nusa Tenggara Barat, Indonesia. This research used quantitative methods by distributing questionnaires to 96 people who had visited tourism destinations in Bima District. The questionnaires would be tested for validity and reliability first, and then processed with SPSS version 20.0. Data analysis in this research used multiple linear regression methods with SPSS (Statistical Package for the Social Sciences) 20.0. The results showed that viral marketing and tourist motivation have an effect on tourism destinations and it will positively influence the visiting interest to Bima District, respectively. Simultaneously, viral marketing and tourist motivation can raise visiting interest in Bima District’s tourism destinations.