Abstract :Current debate regarding the potential positive and negative effects of e-cigarettes is widely recognised to elucidate “controversy” [1]. Specific issues within this debate, which are ostensibly “shared ground” between opposing “factions” [2], could present more positive scope for discussions and agreement. One such topic, which it could strongly been argued should represent one key area of commonality, would hypothetically be the importance of upholding and respecting the World Health Organisation Framework Convention on Tobacco Control (FCTC) Article 5.3 [3].