Online E-Campus Interview Training MOOC Framework for Graduates | Author : Varun Shenoy, P. Sridhara Acharya, & P. S. Aithal | Abstract | Full Text | Abstract :Currently, academic MOOC (Massive Open Online Courses) is widely recognized as a major
step in disruptive innovations that is taking place in Higher Education sector today.
Simulative MOOC is also adopted in corporations for staff or personnel trainings for cutting
down training costs and time at Industry. Moreover, with E-HRM also partially disrupting
orthodox HR Processes at Industry level, Online E-Campus Interviews have also become
more immensely evident towards graduate hiring presently. Therefore, training job seeking
graduates for achieving success in current online interviews in this regard too has also
become a very paramount challenge for training &placement services cell of educational
institutions. Therefore, as a solution, this paper attempts to construct a very basic simulative
MOOC prototype framework with a very comprehensive online interview training contents
which we feel shall benefit all the stakeholders involved. Accordingly, possible sample
contents, materials, and syllabus are formulated for developing into a full-fledged online etraining & learning platform for further studies |
| Business Strategy of Top Indian IT Company: MindTree | Author : Madhushree , Revathi R. , Anil Kumar , & P. S. Aithal | Abstract | Full Text | Abstract :MindTree is one of the fastest growing Information Technology companies in India.
Founded in 1999, as an Indian IT company, MindTree has its presence across the world with
a global workforce of approximately 16,000 employees. With a motivational slogan of
“Welcome to Possible”, MindTree serves various industries like Banking, Capital Markets,
Manufacturing, Semiconductor, Retail, Media etc. MindTree Limited is an Indian
multinational information technology firm having its head office in Bengaluru, India.
Founded in 1999 the company employs roughly 16,500 IT professionals with annual revenue
of $780million. The MindTree has a goal to reach customers by giving proper services in
right time. The company deals in e-commerce applications, mobile applications, cloud
computing applications, digital transformation, data analytics, EAI, and ERP solutions, with
more than 344 clients and 43 offices in over 17 countries, as on 31st March, 2017. It has its
main operation in India and has major markets in United States and Europe. The company
was started by ten IT professionals on 18 August 1999, who have previously worked for
Cambridge Technology Partners, Lucent Technologies, and Wipro. In this paper, we have
analysed the business strategy of MindTree by studying its operational level and business
level strategies including operational strategy, services strategy, technology adoption
strategy, HR strategies, financial strategies, marketing strategy, and new product
development strategies. The paper also includes the company’s innovation on sustainability
through green strategy and corporate social responsibility strategy. Finally, based on SWOC
analysis, some suggestions are given to speed up the sustainable growth |
| A ‘Desi’ Multinational –A Case Study of Hindustan Unilever Limited | Author : Keerthan Raj & P. S. Aithal | Abstract | Full Text | Abstract :India has become a second home to many multinationals’ over the years. The fact that India
has second largest population in the world is alluring because it translates itself into a huge
opportunity to encash for marketers across the globe. Hindustan Lever Limited which set
foot as the subsidiary of Unilever has been one such multinational which has almost become
a home grown brand. The strategies adopted by this corporate leaves no stone unturned in
cashing in on the tiniest niche markets available. Reaching the four billion populations in the
base of the pyramid markets has been a topic of research in recent times. Lot of exploratory
and case studies have been made in this field. This paper is a study on the strategies
developed by Hindustan Lever Limited which has been one of the most successful
companies to foray into the emerging markets in South East Asia and successfully tapped the
base of the pyramid in India. A case study using archival material and secondary information
sources suggest that having a global lookout and one world one market strategy is not
successful when attempting to cut into base of the pyramid segments in emerging markets.
The critical aspect here is developing grassroots’ connection and social empathy which
should translate to a cooperative spirit which will leverage the strengths and overcome the
weaknesses. |
| A Critical Study on Business Strategies of 3i Infotech Ltd. | Author : Jithin Raj K., & Krishna Prasad K. | Abstract | Full Text | Abstract :A case study is a research method involving a systematic and detailed examination of a
subject of study, as well as its related contextual conditions. 3i Infotech Ltd. is a secured
Information Technology company to empower the Business Transformation and was
established with the principal mandate of servicing the different ICICI Investors family and
by providing Quality services to the shareholders of the company, and other depositors. It
was promoted by ICICI Bank for their back office works. But now they become a global
technology company across the world. The company position is top four Indian Software
Product company. They provide different services like Managed IT Services, Payment
solutions, Application Software Development and Maintenance, Business Intelligence
Document Imaging and Digitization, IT consulting and various Transaction Processing
services. They also sell services such as Infrastructure Management, Analytics and Services,
Business Intelligence, Testing and compliance, Application development and Maintenance,
Consulting and its BPO offerings. The company incorporated various wholly-owned entities
in India and abroad, which includes the company consumer services Ltd for doing business
related to Business to Customers services associated with Information Technology. This
paper narrates about business strategy and competitors for this company and suggestions for
future innovations |
| Accenture – Understanding Sustainable Business Strategies | Author : Harshith Kumar M.1 , Krishna Prasad K.2 & Subramanya Bhat2 | Abstract | Full Text | Abstract :Accenture is a worldwide global management, consulting, and expert administrations
Services Company that provides strategy, consulting, digital, technology, and operations
services. The word “Accenture” is evidently copied or derived from “Accent of the future”.
The name speaks its Will to be a worldwide Consulting pioneer and superior worker and
furthermore proposed that the name ought not to be hostile in any nation in which Accenture
works. Accenture Strategy gives business technique, innovation system, and activities
procedure services. Accenture Consulting unit provides innovation, business, and
administration services to its customers. Accenture Digital system provides digital
marketing, analytics, and mobility services to its customers spread all over the world.
Accenture Technology focuses on new and innovative technological solutions, and its
implementations, delivery and research and development, including its technological Labs
for emerging technologies. Accenture Operations centers on service model of service
delivery system. This includes business process outsourcing, IT services, cloud services,
managed operations, security, and infrastructure services. The company also operates a
“National Security Services” business. In this case study of Accenture, we tried to
understand the sustainable business strategies by analyzing the various products of the
company, analyzing the HR strategy of the company, analyzing the various services of the
company, analyzing the performance of the company with other companies, and analyzing
the environmental strategy of the company. Finally, the internal abilities of Accenture are
discussed by means of SWOT analysis |
| A Study on Products and Services of HCL Technologies | Author : Sudharshan Prabhu S. & Vaikunth Pai T. | Abstract | Full Text | Abstract :HCL Technologies Ltd. is an IT Software, service, and consulting company, headquartered
at Noida, Uttar Pradesh, India. It is the part of HCL Enterprises Company. In 1976, a group
of six engineers started a company that would make personal computers and the group was
led by Mr. Shiv Nadar. Initially, the company name was Micro Comp Ltd. The company
started to sell tile digital calculators to gather capital for their main project. On 11 August
1976, the company was renamed to Hindustan Computer Limited (HCL). On 12th
November 1991, another subsidiary company called HCL Overseas Limited was
incorporated as a provider of technology development service. HCL company is one of the
four companies comes under the company HCL enterprises. HCL developed an indigenous
microcomputer in 1978, and a networking OS and client-server architecture in 1983. On 12
November 1991, HCL Technologies was distributed as a separate unit to provide software
services. Hindustan Computer Limited offers services including IT Consulting, Enterprise
Transformation, remote infrastructure management, engineering and R&D, and business
process outsourcing (BPO). HCL services include DRYiCE, Cybersecurity, and digital &
analytics. The company has the branches in 34 countries including USA, CANADA,
JAPAN, UK, FRANCE, and GERMANY. It operates across sectors including aerospace and
defense, automotive, consumer electronics energy and utilities, financial service and
governments. HCL Technologies in Forbes Global 2000 list. As of September 2017, the
company along with its subsidiaries had consolidated revenue of $7.4 billion. In this paper,
we have studied the products and services of HCL technologies and its strategies to face
competitions using various case study methodologies. The internal and external
opportunities analysis is done by means of SWOT analysis. |
| Competitive Strategies in Green Business - A Case Study on Aegis Logistics Ltd. | Author : Madhushree L. M. , Revathi R. , & P. S. Aithal | Abstract | Full Text | Abstract :Aegis Logistics Limited was incorporated in 1956 and its shares have been listed on the
Bombay Stock Exchange since 1978 and traded on the National Stock Exchange. Aegis
Group plays a key role in India’s downstream oil and gas sector, and its flagship company,
Aegis Logistic Limited, is India’s leading oil, gas, and chemical logistics company.
Competition is a basic issue for every organization. Logistic companies also facing the same
pressure of competition. In order to deal with the challenging business atmosphere, all
private organizations seek new ways of business development. For logistic companies,
environmental issues are highly important. Therefore, green policies have become a strategy
for them. Competitive levels of private companies may be affected by green policies as a
result of regulations regarding environmental concerns. Logistics may improve efficiency
and effectiveness such as using reusable containers and boxes instead of the paper carton
may reduce waste and optimize product packaging; building a green warehouse lead to
reduce the overall operating cost while using the hybrid engine in trucks may reduce carbon
emissions and consume less gas. In today’s highly competitive environment, green logistics
issues are gaining high attention. Since it is an important part of supply chain management
and plays an important role in the improvement of a transport system. Logistics facilitates in
getting products and services as and when they are needed and desired to the customer. It
serves as a major enabler of the growth of trade and commerce in an economy because it is
helpful in economic transactions. In this paper, we studied and analysed the competitive
strategies followed in the green business Logistics industry and how it affects the green
business environment of the company by considering the case of Aegis Logistics Limited. |
| Impact of Implementation of Goods and Service Tax on Indian Banking Sector | Author : Revathi R. , Madhushree L. M. , & P. S. Aithal | Abstract | Full Text | Abstract :The banking sector is one of the biggest and revenue generating sector in our economy. India
is a country with impressively splendid banks with sufficient capital and well-regulated rules
and regulations. One of the biggest transformations that the sector faced during this period is
GST i.e., Goods and Service Tax, a new tax regime introduced in the midnight of 1 July
2017. Now the new tax regime has become one year old and there are so many changes
which happened in the banking sector during this one-year periods. Introduction of GST to
the banking sector was one the highly risky and challenging role for the government. GST is
a replacement to the Value Added Tax (VAT) which was implied on goods and services. The
main purpose of studying the impact of implementation of GST is to avoid double taxation
on goods and services. It is a self-regulated tax system with a simplifies tax regime which
reduces the multiplicity of tax. The purpose of this study is to know the challenges faced by
the Banking sector and its effects on the customers after the implementation of the GST.
New tax regime made an incredible step by the abolish of centralized registration of the
banks. Now all the bank branches have to register under GST in each state for the smooth
functioning. The tax rate has created an impression in the banking sector that the sector is
contributing much toward the economic growth of the country. Tax slabs is another
important and critical thing discussed in this paper which has substantially increased
compared to the old tax regime. Data for the study have been collected from secondary data
sources such as journals, internet, and news articles. Using the ABCD qualitative analysis
technique, advantages, benefits, constraints, and disadvantages for both banks and the
customers for payment of GST are identified. |
| Patent Analysis as a New Scholarly Research Method | Author : P. S. Aithal & Shubhrajyotsna Aithal | Abstract | Full Text | Abstract :As time progress, changes in human perception, thinking, and performance are inevitable
and the same is true in research methods. There are many research methods accepted and
adopted under qualitative and quantitative research umbrella and many new research
methods are added by many researchers at different point of time. Such new systematic
research methods provide or open a new avenue to succeeding researchers and provide an
expanded opportunity to see things differently. The process ofresearch always focuses on
either development of new knowledge or analysing and interpreting the existing things in a
newer way. In this paper, we are proposing and forwarding a new qualitative research
method called ‘Patent Analysis’. This method focuses on analysis, description, and
interpretation of a chosen patent in any area in a systematic way. Such analysis process of
the patent might lead to the development of new concepts or theory. The procedure of patent
analysis contains an evaluation of the patent in terms of its advantages, benefits, constraints,
disadvantages, effectiveness, and future value. Further, the use and applications of patent
analysis in the organizational strategic decisions on foreseeing the new technologies are also
discussed |
| Online E-Campus Interview Training MOOC Framework for Graduates | Author : Varun Shenoy, P. Sridhara Acharya, & P. S. Aithal | Abstract | Full Text | Abstract :Currently, academic MOOC (Massive Open Online Courses) is widely recognized as a major
step in disruptive innovations that is taking place in Higher Education sector today.
Simulative MOOC is also adopted in corporations for staff or personnel trainings for cutting
down training costs and time at Industry. Moreover, with E-HRM also partially disrupting
orthodox HR Processes at Industry level, Online E-Campus Interviews have also become
more immensely evident towards graduate hiring presently. Therefore, training job seeking
graduates for achieving success in current online interviews in this regard too has also
become a very paramount challenge for training &placement services cell of educational
institutions. Therefore, as a solution, this paper attempts to construct a very basic simulative
MOOC prototype framework with a very comprehensive online interview training contents
which we feel shall benefit all the stakeholders involved. Accordingly, possible sample
contents, materials, and syllabus are formulated for developing into a full-fledged online etraining & learning platform for further studies. |
| Applicability of the Cockroach Theory - a Case Study of the Healthcare Industry in India | Author : Keerthan Raj & P. S. Aithal | Abstract | Full Text | Abstract :Healthcare is a major area of concern especially in developing nations at the base of the
pyramid segments. In a country such as India, which is blessed as of this date with a
demographic dividend needs to address healthcare as an area of priority. Healthy people are
able to work harder and smarter hence they will be in a position to not only create better
living standards for themselves thereby uplift their and the nation’s economic status and
contributing to societal growth and development. A major portion of the population of India
resides in rural and semi urban segments and there is an explicit dearth of quality healthcare
in these areas. Incidentally, for our discussion of the base of the pyramid segments, it has
been evidenced that BOP consumers are seen to have limited or lack of access to healthcare
due to various issues ranging from affordability, literacy, awareness, prejudices and so on.
The cockroach theory of organizational sustainability and scalability proposed the various
postulates governing the theory and the pillars those very preconditions for the success of
organizations in creating sustained and scalable businesses in the BOP sectors. This paper is a
case study approach to companies in the healthcare sector and the outlines the practices and
businesses strategies of these companies that have made them successful or have failed at
creating a profitable business opportunity and growth. |
| A Compiled Strategic Scenarios of Reliance Power Limited, India | Author : Fredin Dominic & Varun Shenoy | Abstract | Full Text | Abstract :Reliance Power Limited belongs to Reliance Anil Dhirubhai Ambani Group [ADAG]. It was
established to develop, build and operate the energy projects in Indian and Overseas Markets.
The Reliance Infrastructure Limited, an Indian private utility company of ADAG, promotes
Reliance Power. The company is the sole provider of electricity to consumers in the suburbs
of Mumbai. It also manages power generation, and distribution, electricity transmission in
states of Goa, Maharashtra, and Andhra Pradesh. With its subsidiaries, Company is
developing medium and large capacity projects with a combined installed capacity. The
company was founded in January 1995 as Bawana Power Private Limited and changed the
name to Reliance Delhi Power Private Limited in February 1995. It was renamed Reliance
Energy Generation Limited in March 2004 and finally to Reliance Power Limited in July
2007. Therefore, in this study an attempt is made to understand the strategic functionalities of
Reliance Power as a whole from an academic learner’s point of view. With Reliance being
one of the most prestigious and esteemed business houses in India, it was chosen for this
study. We have applied M.O.S.T Analysis technique from an academic perspective h |
| A Study on Products and Services of Apple Inc. | Author : Tilak Naik G. & Vaikunth Pai T. | Abstract | Full Text | Abstract :Over the last 30 years, Apple has taken growth hence computer device design to developing
customer electronics. Steve Jobs, Steve Woznaik, and Ronald Wayne founded the Apple Inc.
in 1970’s. Tim Cook is the current CEO of the company. Apple uses many types of internet
business patterns. Business to Business E-Commerce used in the marketing of electronic
inventions to help operate daily proficiency in other business. Business to Consumer ECommerce is the marketing of iPods, Computer, and other productions to vary individuals
rather than Business. Apple’s product line has developed rapidly in last few years. They are
selling the products in the following categories: input device, output device, storage device,
computers, and connecting devices. Apple is known to use a network called Airport Extreme
Card picks up a Wi-Fi signal rather than a broadcast network. Apple is related Bonjor
Connection. It is an automatic connection where computers and devices automatically
transmit their own services and listen for services offered for the uses for the others. AirPort
utility for Mac guides you through the process of connecting to the internet, and you will
have your network up and running in minutes. Apple provides the four fundamental of
network security by offering a valid source of confidentiality with their terms and agreement
statement. Apple has their terms and agreement, which explains their integrity and
availability. Whether looking up online or calling the store via phone any answer to any
question answered honestly. Their security and access controls explain MAC OS X Server is
built on an advanced architecture to deliver the features you want with the security you need |
| Study on the Rationality of Utilitarian Philosophy of Law-An Analysis | Author : Pradeep M. D | Abstract | Full Text | Abstract :The modern doctrine of sovereignty is derived basically from two thoughts of development
which emerged during the end of Indian medieval history. On the one side there was an
emergence of new National States which are curious enough to assert their absolute
independence during the new age of economic expansion by rejecting the feudal notions
including exaggerated lordship or papal interference and on the other side, the departure
from medieval idea of law based on fundamental customs and legislations as a form of
declaring the existence of new customs. The Utilitarian Philosophy is based on the
consequential ideology of rightness or wrongness of any action is determined through the
good and bad consequences of that act. Bentham developed a liberal theory of justice based
on egalitarian principles in order to secure the life of the people in cooperation with each
other. The new approach based on secularist and positivism even when the lip services are
notionally subjected to override the natural law. Positivism flourishes in stable social
conditions highlighting the difficulties involved in maintaining a rigid separation between
‘what is’ and ‘what ought to be’ are only projected to the forefront when conditions are
critical. The theory and principles work as a manual of instructions to the legislators. This
paper analyses the rationality of Utilitarian philosophy in terms of its feasibility and
adequateness of law to attain welfare society |
| Organic Agricultural Products: A Comparative Study of India with Other Economies | Author : Sujaya H. , Meghana Salins & P. S. Aithal | Abstract | Full Text | Abstract :Organic agricultural products have a unique method of production which protects the
environment and minimizes the erosion of soil and thereby reduces pollution by encouraging
a balanced system of usage of organic standard for agriculture products in India and other
economies. The main objective of this case study is to assess the factors that influence the
utilization of the geographical area and export activities of organic products in the Asian
continent including India. This case study highlights the issues related to organic farming
and is developed by using secondary data to assess the factors that influence agricultural
organic products. The secondary data were obtained from exhaustive literature reviews of
journals and internet sources. The scope of the case study is limited to the organic products
and land areas which are used for its cultivation. The analysis of secondary data reveals that
along with the increase in production, there is also an increase in the different varieties of
organic agricultural products. It is evident that organic farming has increased due to
increased land usage for the cultivation in recent years in the Asian continent. From the
study it is observed that the cumulative aggregate growth rate has increased from 6% to 29%
during the year 2010-11 till 2015-16. |
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