The essence of the sector of state government and signs of its resilience are considered. The estimation of the resilience level of the state-owned sector for 2008–2016 was carried out and the main shock effects that occurred in the investigated period were determined.

The use of different channels interaction with consumers by trade enterprises of Ukraine was reviewed.Data that the enterprise receives when the consumer interacts with different channels have been identified.There was characterized the relationship of input and output information flows and the use of information technologies when implementing omnichannel strategy at the trading enterprise.

The stages of innovation activity of the machine-building enterprise are defined: marketing, R&D, development and production, commercialization and sales. These stages are specified through separate stages of the innovation process, which contain a number of business processes. Business processes are presented in the form of protocols of innovation activity.

We considered the results of various scientific approaches to formation of professional motivation inprofessional developmentoffuture professionals in the sphere of trade.Basic preconditions forprofessional personality development and factors of forming motivational readiness for future professional activity have beendetermined.We found outdeterminants of conscious profession choice as a condition for effective adaptation in the process of professional development.

The concept of strategic analysis in the words of domestic and foreign scientists in the context of the evolution of the basic essential characteristics of the concept was investigated. Author’s definition of the essence of the strategic analysis was proposed and for the first time it was given the definition of the strategic analysis of tourist services promotion in two directions: "tourist operator-consumer" and "operator-travel agent". There was proposed the algorithm of strategic analysis of tourist services promotion.

The article analyzes tourism industry development trends in the context of globalization, widely available information, political and economic instability and terroristic threats. The factors influencing the development of the global tourism industry have been determined. The factors that will shape the geography of touristic flows and destinations in the coming years have been listed and trends must be taken into consideration for the creation and improvement of any developmental strategy for a tourism destination.

The essence of the concepts "globalization", "transnationalization" are explored. Analyzed the genesis of integration processes of international business under the influence of globalization. The hypothesis is advanced on the mutual influence of transnational corporations and the globalization of the world economy. Basic vectors are represented territorial diversification of subsidiaries of TNCs. The factors of formation of competitive advantage are formulated and the stability of TNCs functioning under the influence of globalization processes.

The main problems of socio-economic, demographic and immigration policy of Germany were considered. Possible ways of solving current problems in the context of electoral programs of the most popular political parties of Germany were predicted. There was made a conclusion that the main problems may be solved by the way of strengthening the European integration, reforming of separate directions of social policy and introduction of the appropriate educational programs.

The advantages of the applicationof Meetoo Internet-Platform in educational institutions, in particular of higher education, areidentified and analyzed. The analysis of the creation process, peculiaritiest of use, filling and moderation of discussion topics using this software platform iscarried out. Additional features of the Meetoo platform includingthe possibility of conducting online surveys, the placement of PowerPoint presentations, images, video- and audio materials, and Internet links are considered. Suggestions on application of this Internet-resource in the domestic practice are given.