Background. In the face of globalization challenges, mankind demonstrates an opportunity for social mobilization, consolidating efforts in the field of counteracting environmental threats. The policy of interest of the parties of the international dialogue to the formation of a new level of contact, efficiency, effectiveness of actions taking into account their status and factor interpretation of the range of possibilities is being improved through the use of the forces of diplomacy of the internal and external. Conducting the reformation of the diplomatic services of countries is a sign of their progressive development and image in the world, having in their arsenal also their own responses to the «ecological messages of the twenty-first century». Improving the competitiveness of our state should be accompanied by the intensification of various forms of environmental diplomacy, which should include impulses: «adaptation» to the realities of the world economy and the proper response of its market subjects, representatives / agents of diplomacy to the environmental demands of the societies; «maximizing» the volumes of attraction of foreign direct investments and other resources due to ecologization of the functioning of the national economy and branches of its economic complexes; «architectonization» of diplomacy with the aim of protecting national ecological and economic interests in world markets with simultaneous flexibility of stimulating motivations in the behavior of potential competitors and partners. Analysis of recent research and publications. Scientific research on the ecological aspects of diplomacy is carried out in the context of a problem that reflects: ecological and economic elements in international development policy, security, strategy and multilateral diplomacy, new vectors for the universalisation of diplomacy and environmentalization of international relations. Modern scientific researches of ecological and economic content are interdisciplinary. In this aspect, it is important to attract the attention of the theorists and practitioners of international relations to the issues of the development of ecological diplomacy, the comprehensive level of its presentation and the identification of the national specificity of its activation through various mechanisms for its recognition, support and implementation. The aim of the article is to determine the latest guidelines in the architectonizationof ecological diplomacy, which are reflected in the space of the formation of national environmental policy, strategy and international cooperation. Materials and methods. In accordance with the purpose of the study, the methods of macroeconomic analysis that deepen understanding of the essence of environmental diplomacy, as well as reveal their specificity in the aspects of investment activity at the present stage are used in the article. Results. The modern life of humanity is a rapid change in the attributes of value orientations in international relations, the universality of market concepts of economic activity, polyphony of mechanisms for achieving strategic goals, the scale of the use of the latest information technologies and the orientation of investment resources in the «newest areas» of the world economy. This interaction space is environmentally determined and requires proper response to the challenges and threats of the interactive modality of globalization and the application of the architectonic principle in international cooperation.Architectonization finds reflection in all types of human activities and is realized in the design, forecasting and world-building processes. «Diplomacy of Forces» can be aimed at: activity, progress, consolidation and protection. For the implementation of economic transformations and the development of international relations of Ukraine, diplomatic support for investment processes in the field of environmental innovations and environmental protection is required in order to: prevent the emergence of environmental threats, conduct environmental assessments at the stage of planning activities and adopt environmentally sound solutions; attraction of international experts, experts, analysts and diplomats to expand the areas of ecological and economic cooperation. Conclusion. Increasing the attention of the international community to the issue of an ecological nature is an indication of the urgency in resolving a range of interrelated socio-economic, political, environmental and other issues that by their nature of emergence and translation in space / time are international. That is why the development of ecological diplomacy should be considered on the main architectonic principle, which enables to identify the state of internal and external possibilities of its stimulation through the use of various resources, the degree of interest in cooperation between national and foreign counterparties. An investment component in this area can serve as a basis for identifying problem / complex «niches» or potential / prospective «acts» of the domestic diplomatic service, which should be oriented towards the ecologization of its activities. The global trends and realities of our time testify that the high diplomatic culture of the country is also the establishment of an eco-imperative in security, prosperity and prosperity for peace.

The need to update industrial policy for European countries that brings together existing and new horizontal and sectoral initiatives in the complex was considered. The attention is focused on regional and national characteristics of Poland, which experts welcomed the new environmental requirements associated with the introduction of circu­lar economy, support for the implementation of the environmental management system and auditing, are studying a pilot program on verification of environmental technologies. The term «smart specialization», which marked a new generation of research and innovation policies to motivate entrepreneurs to participate in the process of closing the production cycles at the national level, is highlighted. The conclusion about the necessity of introduction of changes in the tax system of Poland, public procurements, financing, education is made.

Background. One of the financial risks inherent in foreign economic activity is currency risk, which arises as a result of exchange rate fluctuations. For Ukraine, which is characterized by excessive openness and permanent devaluation of the hryvnia to the US dollar and the euro, the problem of currency risk minimization becomes particularly relevant. Analysis of recent researches and publications. The problem of managing currency risks at domestic enterprises - subjects of foreign economic activity are studied by Ukrainian researchers, because the Association Agreement between Ukraine and the EU promotes the growth of export-import operations, which leads to an increase in settlements in foreign currency. However, the issue of achieving positive effects of currency risk management in terms of strengthening the processes of European integration using futures contracts is not sufficiently highlighted. The aim of the article isthe analysis of the influence of fundamental factors on the dynamics of the exchange rate and the identification of problems and prospects for the development of derivative financial tools as a means of minimizing currency risks. Materials and methods. The works of domestic and foreign scientists, statistics of the State Customs Service of Ukraine, and the National Bank of Ukraine are used. Methods of system generalization, qualitative and quantitative analysis, comparison, grouping are applied. Results. The source of currency risk is the uncertainty of the exchange rate, which leads to currency losses due to changes in the exchange rate of foreign currency in relation to the national in the implementation of foreign trade operations. World currency exchange risk management uses derivative financial instruments, both non-exchange, and exchange-forwardand futures contracts. The development of the derivative tools market in Ukraine is low and characterized by a declining trend. The problems that impedethe use of futures in the Ukrainian market are identified –the imperfection of the regulatory framework, the divergence in terminology, the lack of common approaches to the regulation of the stock exchanges, and the non-compliance of Ukrainian legislation with the legislation of the European Union. To resolve them, it is proposed to make changes to the basic normative acts of Ukraine in order to create the legal field and settlement of relations associated with derivative financial tools, in particular futures contracts. Conclusion. Expansion of international cooperation of Ukraine, growth of export-import operations in the terms of foreign trade liberalization and transition to a flexible exchange rate formation increase the probability of occurrence of various risks in foreign economic activity, which actualizes problems of development and use of currency futures to minimize them. For the effective use of currency futures by enterprises –entities of foreign economic activity it is necessary to create a coherent legal and regulatory framework for the issuance, circulation and redemption of securities with clear terminology and the definition of guarantees for the implementation of futures contracts, taking into account the provisions of the legislation of the European Union.

Background. The restructuring of the national economy in favor of the service sector has led to the focus of the state policy on the tourism system, which largely determines the development of the country’s economy. In the context of the fast-paced nature of the demand for tourist services, one of the key places is the growing importance of convergence in the system of economic relations. This necessitates the theoretical substantiation of the conceptual principles of the theory of convergence and the study of the features of the convergence of the tourist services market. Analysis of recent researchesand publications has shown that the concept of convergence takes place when less developed economic agents, including countries and regions, have higher rates of economic growth than are more developed, resulting in a long-term convergence of levels of economic development. The aim of the article is to study the convergence of the tourist services market and to develop strategic guidelines for state policy aimed at forming a model of convergent tourism development in Ukraine. Materials and methods. The scientific works of domestic and foreign scientists on the theory of convergence and tourism, as well as materials of the World Tourism Organization (UNWTO) and the World Tourism and Travel Council (WTTC) are theoretical and methodological basis of the article. In the course of the research, a set of scientific methods and approaches was used: systemic, analysis and synthesis, comparisons. Results. The analysis of the main indicators of tourism development in the regions of the world has shown that in the African and Middle Eastern tourist regions, despite the low significance of the relevant indicators, growth is faster than in other more economically developed regions, which confirms the convergence of the tourist services market. The comparative characteristic of Ukraine with other countries of the world regarding the contribution of tourism to the formation of gross macroeconomic indicators testifies to the low level of efficiency of the functioning of domestic tourist enterprises and the lack of return on the use of tourist resources. This is confirmed by low ranking positions. Nevertheless, Ukraine has a leading position in terms of the growth rate of the respective indicators. The growth of the main economic indicators of tourism’s impact testifies to the positive trend of tourism development in Ukraine and confirms the convergence of the national tourist services market. Conclusion. Identification of the convergent nature of the tourist services market will allow developing the methodological framework for strategic tourism development planning, which will further the recovery of this promising sector of the economy for Ukraine.

Background. Today, the characteristic features and features of the information environment are the formation of a single information and communication space of the country as part of the world’s information space; formation and further dominance in various spheres of intellectual information technologies, dissemination and use of information. The use of Internet resources has significantly accelerated the development of the information environment. The urgency of the topic is due to the fact that modern information technologies enable to solve the above-mentioned questions, in particular, thanks to the WWW service, the development of technologies that increase the capa­bilities of users is taking place. Currently there are three versions –Web 1.0, Web 2.0 and Web 3.0. Analysis of recent research and publications.The analysis of publications and resources has shown that the necessary condition for the development and improvement of the information environment is the use of efficient data and content management tech­nologies. This industry includes areas such as managing large volumes of data, ma­naging cloud-based data, managing multimedia data, and being tangent to Web-mining, clustering, classifying and analyzing data on the Web, Web content modeling, Semantic Web etc. The aim of article is to research development and prospects of realization of international electronic trading platforms. Materials and methods. The basis of the research was the methods of scientific knowledge, systematic approach and generalization, scientific works of Ukrainian and foreign scientists. Results. The WWW socialization has led to the emergence ofa technology known as Web2.0. It is based on the principle of"division of labor": the webmaster implements the frame, and users fill the content of the site. Examples of Web2.0. The sites have different forums, social networks and blogs. Among the features of Web2.0 can be the collective efforts to fill the sites, interaction between sites usingWeb-services, updatingWeb-pages without rebooting and combining various services.In today’s trading floors, three main models of the organization of interaction of participants are used: an online catalog, an auction and a stock exchange. The world’s leading trading floors have fairly attractive trading conditions and are aimed at both a small entrepreneur and a large world-famous manufacturer. Conclusion. The article gives the resources for the development of the informa­tion society, highlights the main models of the interaction of the participants of the electronic trading platforms and the peculiarities of their work. As a result of the imple­mentation of the agent model of the online store as an element of the electronic trading platform, the level of growth of potential buyers is determined. Summing up the above material, we can conclude that the involvement of agent information modeling technology allows you to track the conditions under which each purchase will be carried out.

Background. Today, the structure of the national economy and the quality of products and services that are produced are determined by the information, knowledge, professional, scientific and cultural capital of the society. At the same time, the intellectualization of production processes, the complication of enterprise management systems, leads to an increase in unauthorized and criminal actions in violation of copyright, the appropriation of certain types of intangible assets, etc. The need to develop an effective mechanism for the protection of intellectual capital from the state (in the legislative space) –the macro level, as well as from the subject of economic activity –is growing at the micro level. Analysis of recent research and publications. Problems of informational support for the protection of intellectual capital of an international company have been researched in the scientific papers of foreign and domestic scholars. The aim of the study is to substantiate the need to protect the intellectual capital of international companies through the use of information resources of the World Intellectual Property Organization. Materials and methods. The information base of the study was the works of domestic and foreign scientists and Internet source. In the process of preparation of the article the general scientific methods of research were used: logical analysis and synthesis, as well as statistical method of research. Results. The intellectual capital of each type requires a specific protection option. The protection of market assets must be ensured through intellectual property rights and mechanisms for their support; intellectual property should be protected by the registration of patents, trademarks, design rights, copyrights, etc. Human assets require protection in the form of opportunities by the management of the organization, which defines the philosophy and nature of management processes and corporate culture. The need to protect the intellectual capital of an international company has been identified and the mechanisms for protecting its intellectual capital have been investigated. The international system of global services for cross-border protection of intellectual property was investigated in the following areas: international patent system; international trademark system; international sample system. Developed proposals are addressed to the problem of protecting the intellectual capital of international companies through the use of information resources of the World Intellectual Property Organization. Conclusion. WIPO resources create a balanced and effective international system of global services for informational support of the management of intellectual capital of international companies. Information services VOIS can be divided into two groups –preventive and corrective. Preventive information services provide cross-border protection of intellectual property objects of companies according to their types: patents, trademarks, industrial designs. WIPO’s Correctional Information Services in the area of alternative dispute resolution help resolve disputes relating to the intellectual property of companies in an extrajudicial fashion within a single neutral forum, including arbitration, mediation, expert judgment, disputes over domain names. WIPO’s use of international information services companies protects them from potential conflicts over the rights to intellectual property objects and contributes to the effectiveness of information support for the management of intellectual capital.

Modern condition of the investment property accounting methodological basis was assessed hereby. It was found that the existing methods do not comply with provisions of the property rights theory, as well as requirements of the international standards. The comparative analysis was performed with regard to the international and national statutory provisions, whereby issues of the investment property operations reporting in accounts are regulated. The Author’s methodology was proposed for reporting of the investment property operations in the accounting system, whereby fairness, completeness and accuracy of the accounting information reporting in the financial statements are improved.

The article grounds the necessity to assess the level of competitiveness. The place and role of analytical procedures in the audit of the competitiveness of trade enterprise, as well as the specifics of their application at all stages of the audit, are investigated. The main methodological approaches to the application of such analytical procedures as «estimation of the financial condition of the trade enterprise», «assessment of the competitive position of the trading enterprise in the commodity market»and «assessment of the competitiveness of the trading enterprise»are presented.