The article deals with the main causes of conflicts in a multicultural environment. The types of cultures and styles of conflicts that arise between them are distinguished. Ukraine was compared with other European countries by cultural criteria (using Hofstede typology). The role of communication barriers in cross-cultural conflicts is analyzed. The ways of overcoming cross-cultural conflicts in the conditions of rapid development of globalization processes are presented.

The thesis is based on the fact that in conditions of high level of the national economy dependence on imports of finished goods and intermediate goods, the mechanism, which is aimed to promote improvement of the structure and quality of international economic relations with participation of national business, is the activation of international cooperation ties. The characteristics of the import dependence level of some branches in Ukraine have been given and the prospects of solving the import dependence problem have been solved through the implementation of balanced import substitution strategy, part of which is the development of international inter- and intra-sectoral cooperation.

Background. The study of the genesis of the world economy shows that during the downturn in production and rising unemployment, most of the government economic policy measures are aimed at regulating international trade, in particular, the export of such unemployment through the restriction of imports and support of national production, including by means of foreign direct investments attraction. At the same time, due to the globalization and internationalization of production processes, the growth of multinational companies’ capacity in the early twentieth century, protectionist measures in the regulation of foreign direct investment aimed at counteracting the destructive impact of international companies on the national economies and the environment of the host countries have become relevant. The experience of the leading countries in introducing measures of investment protectionism is particularly important for Ukraine, taking into account the uncontrolled attraction of foreign direct investment during the years of independence. Analysis of recent research and publications. Significant scientific advances in the field of protectionist tendencies in the regulation of foreign economic relations more closely reflect the peculiarities of trade protectionism, while the issue of protecting national interests in the field of foreign direct investments requires in-depth study. Theaim of the article is to identify the peculiarities and trends of protectionism in the regulation of foreign direct investments. Materials and methods. The materials of the study were works of domestic and foreign specialists, analytical materials of international organizations. In the process of research there were used general scientific methods of research: historical, logical analysis, synthesis and abstraction. Results. The modern tendencies of regulation of foreign direct investments are analyzed and the role of protectionist measures in these tendencies is revealed. The main subjects and countries against which protectionist measures are directed in the field of regulation of foreign direct investment are identified. The sectoral structure and tools of protectionist investment policy of the G20 member states have been explored. Conclusion. According to the results of the study, it has been found out that measures of investment protectionism are an integral part of the current trends of the international capital movement that have emerged in host countries in response to the expansionist policy of MNK and are also used as an instrument for the protection of national geopolitical interests in the home countries. The main actors of protectionism at the global level are G20 countries that control more than 70% of world foreign direct investment flows. Among the countries most active in protecting investment policy, it is necessary to point put the USA, which, by attracting American investors to the national economy, are trying to restore the balance of the domestic economic system and to strengthen the geopolitical influence abroad through branches of international companies. An analysis of the investment protection policy toolkit indicates the absolute predominance of direct subsidies to achieve the effect in the short term along with more traditional investment policy measures. Therefore, among the areas of further research it is relevant to conduct analysis and quantitative assessment of the effectiveness of protectionist measures in countries’ foreign direct investment regulation.

Background. Supply Chain Management is one of the most promising areas of the specialist in logistics, trade and management as a whole, since it has the ability to overcome barriers between enterprises, further integration of material and information management systems in order to achieve the highest results of enterprise economic activity and optimize customer service costs. The unresolved issue in research remains the formation of the supply chains network structure and optimization of the enterprise resources cost to manage this structure. The aim of the article is to develop a methodological approach to establishing the criterion of importance of connections in the supply chains and to determine the value of the value of suppliers and consumers of the enterprise, taking into account further cooperation in the supply chain. Materials and methods. The theoretical and methodological background was the work of domestic and foreign scientists on the management of supply chains, the structure and links between enterprises in the supply chains and approaches to assess the importance of these links for the enterprise. Results. Information management and monitoring systems for supply chains is a connecting element that allows for the integration and harmonization of business processes, providing the necessary timely and relevant supply chain management components, and developing information exchange in the network structure of the supply chain. As a criterion for the importance of communication in the supply chain, it is proposed to set the Customer Lifetime Value, which characterizes the long-term economic effect of cooperating with the counterparty in the supply chain. Segmentation of connections can be done using fuzzy logic tools. Conclusion. Managing the network structure of supply chains involves the creationof an extensive system of diverse connections between the focal point and the partners in the supply chain. The choice of a strategy for interaction between the enterprise and logistics partners should be carried out according to the proposed criterion of the importance of communication, reflecting the long-term economic effect of the integration and cooperation of enterprises.

Background. Each market changes over time. This happens under the influenceof various factors. Therefore, research on the development of catering services market and the activities of the companies that providing these services is relevant. The aim of this study is to identify the global trends of catering development. To achieve the goal, the following tasks are set: to classify and characterize varieties of catering (mobile food service); to identify the key factors that influence the formation and development of trends in catering services market and analyze their changes in Ukraine and other countries of the world. Materials and methods. The following research methods were applied: statistical processing of data, system analysis, comparison, induction and deduction, marketing research, etc. The information base of the study was provided by various statistical and consulting agencies, international organizations, etc. The results of consumer survey were also used. Results. The classification of catering has been carried out on the basis of such features as: the place of food production and the way of organizing provision of catering services; subject and object signs and targets of catering services provision; food specialization. Varieties and subspecies of catering, which were allocated during the classification, were characterized. It was determined that trends of the catering services market development in one or another country were formed earlier and are being formed now under the direct influence of such factors as: changing the food and beverage (F&B) market capacity that is related to the number of residents and to the development of tourism and population migration, to the general economic situation, etc.; changing of consumer spending on Eating Out; a change in consumer requirements to quality and prices of catering services and / or entertainments. It is established that the largest segments of the F&B marketwill nowand in the nearest strategic perspectiveremain in US and China. Currently, Ukraine is outside the list of countries with the highest ranks on the capacity of F&B markets. It has been found that in all regions of the world there is an increase in the consumer spending on Eating Out.In practically all EU countries during 2012–2016 there has been a steady tendency to increase the number of enterprises providing catering services. In Ukraine catering services are provided by about 300 companies, 260 of which promote event catering services. In all countries (with the exception of Great Britain in the event catering segment), the trend of catering turnover growth is traced. Despite the positive dynamics of the catering services sales growth, the catering market of Ukraine can be characterized as slightly underdeveloped. Recently, as a response to the search for new approaches to organizing food in the army, a new format of contractual social catering – mobile bus-dining room has emerged in Ukraine. It should be noted, that according to the results of our survey, the main requirements of Ukrainian consumers for catering services are related to the facts that these services should become more accessible to the population and they should be consumer-friendly product and process innovations. Conclusion. Summarizing the results of the study, we state that one of the main trends of catering development is the active growth of the number of catering companies. Another no less important trend is that big catering companies, in an effort to maximize their profits, often implement the strategy of geographical diversification by selling their catering services in different parts of the world. It is determined that the international market of catering services has strategic prospects for further growth. The results obtained in the course of the research can be further used to develop strategic plans of catering companies and to study and identify the obvious and hidden advantages and disadvantages of catering business.

This article focuses on the operation of the classification of blueprint parts. Classification characteristic is the main part of the designation of the part or product and their design documents, solving a number of topical tasks from creation of a single information language for automated systems to unification and standardization.

Background. It is important to consider the issue of developing trade relations between the countries in the historical retrospective, which enables, based on the results of the study, to identify the long-term trends of mutual relations, to determine their advantages, disadvantages, barriers, to predict future scenarios of development, which determines the relevance of the study of the historical and economic aspect of enlargement, deepening Ukrainian-Polish relations in the field of trade. The aim of this study is a retrospective analysis of the development of trade Ukrainian-Polish relations and the establishment of historical and economic trends that determine the prospects and strategy of economic cooperation between countries. Materials and methods. The peculiarity of scientific research is the retrospective analysis of the historical and economic aspect of trade and economic cooperation between Ukraine and Poland in order to determine the strategic directions and prospects for this cooperation. Results. Trade relations between Ukraine and Poland have a profound historical past. In nearly a thousand years of history, these two countries experienced various stages of trade and economic relations, in active phases, in periods characterized by the functioning of a single trading space, as well as in the relevant stages of acute political and trade confrontation. Only with the achievement of independence by Ukraine trade relations entered a new qualitative historical level of their development. Conclusion. An analysis of the current state of trade cooperation proves its positive dynamics and the beginning of structural changes in the established parity of commodity exchange. At the same time, a qualitative analysis of the commodity structure of exports and imports of Ukraine and Poland indicates the need to increase the change in the raw materials of Ukrainian exports to high-tech, which is possible in the conditions of radical changes in the sectoral structure of the national economy of our country.

Background. The dynamics of the introduction of information technology in the banking sector in recent decades cannot fail to impress. It is difficult to overestimate the accomplished transition to electronic payment systems, the use of electronic digital signatures in banks’ document flow, the use of electronic money or digital currency. However, it is extremely important to focus not only on the positive aspects of new technologies, but also on the safety issues of their use, especially when it comes to money. It is quite relevant to study the issue of digital currency security. The aim of the article is to study the applied security technologies for using digital currency on the example of Bitcoin cryptography and the security mechanisms of a decentralized distributed block chain network, on which Bitcoin cryptocurrency is based. Materials and methods. The information base of the study was the work of foreignscientists, reports of financial institutions [5], electronic resources, raising the problems of using the digital currency. To achieve this goal, scientific methods of theoretical analysis, synthesis and analogies are used. Results. Decentralization increases the level of cryptocurrency security, since if it is still possible to allow malicious intervention in the work of a single central authority, then any attempt to make changes to individual nodes of a distributed system is simply meaningless. Thus, the decentralization and application of a distributed registry in accounting for cryptocurrency is an important security aspect of the cryptocurrency itself. From the point of view of personal data protection, the anonymity of cryptocurrency can also be considered as an element of security technology. Cryptography as a security mechanism in the cryptocurrency payment system is used, firstly, at the stages of storing and transferring cryptocurrency, and, secondly, it is used when forming a distributed registry of transactions stored in blocks. In the first case, the modern cryptography is used to implement digital signature technology and classical cryptography for the possible protection of electronic purse store and transaction traffic. Conclusion. The use of modern cryptographic methods for the new digital currency provides the necessary level of security against possible hidden and open fraudulent actions at all stages of the life cycle of cryptocurrency: generation, transmission, storage. The use in the payment system cryptocurrency the peering architecture of the distributed nodes and technology block chain significantly increase the security of the use of cryptocurrency.

The normative and legal basis for estimating the value of a business is analyzed. The values of individual normative and legal sources for the determination of methods and results of business evaluation when making managerial decisions are researched. The compliance of certain provisions of national and international standards of assessment is considered. The researcher proved the necessity of making changes to the existing national standards of assessment.

A comprehensive system approach to determine the qualification characteristics of a data scientist, the newest profession in the field of data analysis, is presented.The inconsistency of traditional methods to overcome the problems of big data processing and the advantages of Data Mining technology in solving these problems has been proved. The examples of practical activity of data scientists were considered. The analysis of the training of analysts in the higher education system of Ukraine was conducted.

Background. The article substantiates the necessity of providing public autho­rities with highly qualified and competent specialists of public governance (administration). The necessity of qualitative selection of state order executives for training Masters according to the specialties of the field of knowledge «Public Governance and Administration» was determined. The aim of the article is to provide analysis and determine prospects for the development of institutions of higher education in the training of specialists in public governance in the conditions of European integration of Ukraine Materials and methods. The theoretical and methodological basis used to achieve the purpose of the article is the Strategy of the Public Personnel Policy, the materials of the National Agency of Ukraine for Civil Service, international educational projects and programs, statistical and analytical materials of the Ministry of Education and Science of Ukraine, the State Statistics Service, internal regulations of the Kyiv National Trade and Economic University. Results. The analysis of training of specialists according to the field of knowledge in institutions of higher education at all levels of training for 2018-2019 is conducted. The growing dynamics in the training of specialists in the field of knowledge «Public Governance and Administration» among other branches and the growing demand of this branch in the preparation of the third educational level (rating by number of persons) is defined. The peculiarities of the formation of the contingent of students of the specialty «Public Governance and Administration» of the Kyiv National University of Trade and Economics and the competitive advantages of the educational program are determined. The possibilities of development for gaining professional competencies for specialists on public governance in conditions of implementation of educational European programs and projects are analyzed. Conclusion. The directions and forms of cooperation between the education system of Ukraine and the European Union, the fields and areas of support in the system of covering the priorities of educational reforms of Ukraine are determined by the projects of international technical assistance for the growth of internationalization, the introduction of new forms of educational services and modern competencies in the training of specialists in the field of public governance and administration.

Background. The problems of economic and trade disputes and conflicts cannot be considered outside the understanding of geo-economic strategies of key players in the world policy and economy, whose actions are caused not only by conflicts among themselves, but also by their allies, that is, international conflicts become geo-economic and global. Analysis of recent research and publications. The leading politicians and economists of the world are actively engaged in the problems of the interconnection of the world economy, international trade, geo-economy and geo-policy with the emergence and development of international conflicts. There are the following Ukrainian experts among them: O. Bilorus, O. Vlasiuk, A. Halchynskiy, V. Horbulin, D. Lukyanchenko, Iu. Pakhomov, A. Poruchnyk, V. Sidenko, A. Filipenko and others. However today a new outline of international problems around Ukraine has been formed, it is involved in a number of geo-economic conflicts, which needs an adequate response to real and possible threats. The aim of the article is to clarify the nature of international conflicts in the methodological discourse of geo-economy. Materials and methods. Research materials were provided by the works of domestic and foreign specialists. Results. It has been determined that: the international conflicts are the natural state of international relations, including economic ones; the basis of the conflicts emergence and development is the asymmetry of international relations, as their objective, stable characteristic; the majority of conflicts are of geo-economic nature and are produced by leading players in the world economy and politics. It has been alleged that, in addition to the economic war, the geo-economic conflict may be reduced to a cooperative game model with a positive sum. It has been determined that the human capital and innovations are the strategic geo-economic resource of the international relations subject. The assessment of geo-economic strategies of the USA, the EU, China, Russia and Ukraine has been made. Conclusion. The economic policy of Ukraine should be as balanced as possible, multivariate, with a broad horizon for predicting the possible consequences at different variants of the European and Eurasian geopolitical and geo-economic situation.

Background. Over the past decades, the development of the Internet has revolutionized the communication area, which has become a major factor in global economic growth, but has led to cyber-risk arise. Analysis of recent research and publications. In modern scientific literature the small number of jobs is devoted to the economic aspects of cyber-risks and methods of managing them. The pace of research on this problem in developed countries leaves significantly behind the domestic developments. This gap, on the one hand, is explained by the level of development of the financial system and the degree of its dependence on information technology. On the other hand, the issue of cyber risk combines two different areas: financial and informational, requiring an interdisciplinary approach to its study. Private institutions play a key role in the study of the essence of cyber-risks: consulting, insurance companies and information and software companies, such as AON, PricewaterhouseCoopers, Deloitte, Ernstand Young, Society of Actuaries, International Association, Allianz, and Geneva Association. With the growing of cyber risk and the negative financial implications of its implementation, state and commercial institutions, such as the Federal Bureau of Investigation in the USA, the Bank for International Settlements, are increasingly paying attention to this threat. Among domestic scientists it is worth to highlight the works of V. Bratiuk, E. Semenova, and Yu. Kozhedub, that paid attention to insurance protection against cyber-risks, to problems of their management and analysis of documents on their management. The aim of the article is to study the determinants of cyber-risk and their negative impact on world and national economies. Materials and methods. The works of domestic and foreign scholars have become the theoretical and methodological basis of the article. The research was carried out using the methods of theoretical generalization, comparative analysis, analysis and synthesis. Results. Based on the analysis of scientific literature and normative legal acts, the causal, sequential, and instrumental approaches to understanding the definition of cyber risk are identified. It is proposed to consider the concept of cyber-risk in a narrow and broad sense. In the narrow sense, cyber-risk is associated with operational threats to information and technology assets that adversely affect the confidentiality, availability and integrity of information or information systems. Cyber-risk is an operational risk, which is to obtain direct or indirect damage by economic agents as a result of their operation in cyberspace. In the broad sense, cyber-risks are the likelihood of a threat to interactive digital networks used to transmit, modify, and store information. Conclusion. To prevent cyber-risk implementation, cyberspace should be governed by certain rules of behavior. National cyber-security agencies should receive timely and accurate cyber-crime reports from national economic agents. Cybersecurity standards should include the provision of internal cyber-risk data by financial institutions that will be automated.

Background. The study of the problem of the formation of a country’s financial policy requires the use of a systematic approach in view of a certain separation of functions of state institutions. It is important to substantiate the conceptual provisions of the coordination of fiscal and monetary policy. When forming a strategy and operational measures of financial policy, the necessary condition is to adhere to a set of principles that determine the model of the relationship and the interaction of its structural elements. Analysis of recent research and publications. Domestic and foreign scholars have thoroughly studied the methodological aspect of the development and role of monetary, the issues of the formation and implementation of the country’s fiscal policy, and the problems of improving the mechanism of development of state financial policy. The issues of strengthening the coordination of fiscal and monetary policy, taking into account the strategic complementarity of their functional relationship, for the implementation of the above tasks remained insufficiently highlighted. The aim of the article is to study and develop the methodological foundations for the formation of the state financial policy taking into account the level of economic development, institutional environment and cyclicality. Materials and methods. The scientific works of domestic and foreign scientists on the problem under consideration are the theoretical and methodological basis of the research. The dialectical, systemic and structural approaches, methods of analysis and synthesis, comparison, generalization, scientific abstraction have been applied. Results. The basic principles of forming a financial policy of a country with an emerging economy at the stage of development of its institutional structure are logical consistency, adaptability, alternativeness, systematic character, institutional certainty and neutrality. Their inclusion will increase the effectiveness of fiscal and monetary policy measures. The analysis of the structural components of the mechanism of formation of the main parameters of the financial policy of the country is carried out. The necessity of institutional transformation of the state’s economic doctrine is proved. Conclusion. The state financial policy acts as the main mechanism of macro­economic regulation. The high dynamism of social development causes the actualization of methodological principles for developing a set of measures to support sustainable economic growth and achieve financial stability. The impact of fiscal and monetary policy on the economy should be considered in an inseparable unity, taking into account regulatory interaction and the possibility of combining financial instruments with a view to achieving the goals and objectives. It is important to develop a long-term financial strategy that will foster the coordination of fiscal and monetary policies, optimize the volume of resources involved, and minimize the impact of the political cycle.

Background. In terms of rapid development of modern technologies, e-commerce and the emergence of such newest means of payment as cryptocurrency, there is a problem of proper legal qualification of the latter, the definition of their place in the system of calculations of participants in economic turnover, as well as the ratio of cryptocurrency with other means of payment, primarily, with traditional cash. Analysis of recent researches and publications. This problem has led to a lot of research, but, despite the close attention of scholars, it is too early to argue for a thorough study of the nature and legal qualifications of cryptocurrency, taking into account the multichoice of approaches and the absence of a firm stand on issues that require the continuation of theoretical study. The aim of the article isdefinition of the legal status of cryptocurrency according to the legislation of Ukraine and foreign countries. Materials and methods. General scientific methods (dialectic, analysis and synthesis, deduction and induction, abstraction) and special methods (formal and legal, comparative and law, interpretation of the norms of law, etc.) were methodological basis of the study. The laws and subordinate acts of Ukraine and foreign countries, scientific works on the subject of the article were the information base. Results. At the legislative level, currently there is no special legislation on emissions and circulation of cryptocurrency. The analysis of the Draft Law of Ukraine «On the Circulation of Cryptographic Goods in Ukraine» ? 7183 and the Draft Law of Ukraine «On Stimulation of the Cryptographic Market and its Derivatives in Ukraine»?7183-1 which are currently under consideration by the Verkhovna Rada of Ukraine, testifies to fundamentally different approaches to the legal qualification of cryptocurrency, however, these approaches cannot be considered successful because of the efforts, on the one hand, to regulate the circulation of cryptocurrency with the help of monetary mechanisms, and, on the other hand, to avoid their identification with cash. As shows the analysis of the characteristics of cryptocurrency, the main functions of cash are inherent to them, and the absence of recognition of cryptocurrency as money should be explained, primarily, by public interests of the state. Conclusion. For a balance between stated interests and the legal nature of cryptocurrency in Ukraine, the institute of non-documentary electronic money surrogates, which would include cryptocurrency should be introduced.

Background. It is natural that taxpayers seek to minimize their tax liabilities by all possible legal means, whereas the state aims to establish fair tax liabilities and to control the quality of their performance. Therefore, the tax law should establish a balance between the private interests of the taxpayers and the public interest of the state. For violation of relevant regulations, the state must establish clear legal responsibilities that are an integral part of the mechanism of regulation of tax legal relations. Analysis of recent researches and publications. Without derogating the research of Ukrainian scientists it should be noted that in legal doctrine the question of state coercion for violation of transfer pricing rules in Ukraine were not studied. The works, which relate to the topic, were devoted to narrow legal issues and are episodic and fragmented. The aim of this article is a systematic analysis of state coercion measures that can be applied by the authorized bodies for the violation of transfer pricing rules. Materials and methods. The theoretical basis of the article comprises scientific works of scientists of various law branches, which to some extent have studied the problem of implementation of tax control of transfer pricing in Ukraine by state bodies. There were also used the philosophical methods of cognition (dialectic, hermeneutical), general scientific methods of cognition (analysis and synthesis, systemic-structural, modeling, abstraction, formal logical, historical) and specific methods used in the science of law (methods of interpretation of law, legal dogmatic and comparative law). The results of the research. The article made a systematic analysis of measures of state coercion for violation of transfer pricing rules in Ukraine. The tax, administrative and criminal corpus delicti, which may be caused in violations of transfer pricing rules by taxpayers, were highlighted. The legal assessment of each of the state coercion measures that can be applied for the violation of transfer pricing rules was provided. Conclusion. For violation of transfer pricing rules in Ukraine we propose to divide all measures of state coercion into three groups of measures: financial responsibility, administrative responsibility and criminal liability.

Background. In the face of increasing globalization challenges and increasing the level of riskiness in all areas of economic life, the problems of competition policy implementation, improving the mechanism of control over the functioning of the competitive environment, competition protection and increasing the competitiveness of national market entities are urgent. The analysis of the international experience peculiarities of increasing the institutional capacity of national competition authorities is an important scientific task. Analysis of recent researches and publications indicates that, despite the existence of some scientific developments, the research issue of the institutional capacity of national antitrust authorities requires further deep and systematic scientific research. The aim of the article includes the disclosure of theoretical foundations and practical aspects generalization of the institutional capacity formation of national competition offices and determining the directions of its increase. Materials and methods. A set of methods and approaches that enables the realization of system and conceptual unity of the research, namely dialectical, systemic and comparative analysis and synthesis is used by the author. Results. The competition policy, which is conducted primarily by the national competition authority takes an important place in the system of economy state regulation. The complexity of functioning and development process of competitive relations necessitates the state competition policy formation as a separate direction of economic policy. The results of the analysis identified the issues the resolution of which should increase the level of institutional capacity of national antitrust authorities. This is an improvement of cartel conspiracy detection and investigation procedures; exemption from liability of business entities who provided the information about cartels; bringing the order of control over concentrations and concerted actions to EU standards; procedure improvement of carrying out inspections of compliance with the requirements of Law on Protection of Competition by business entities. Conclusion. Based on the conducted analysis of the theoretical foundations and the practical aspects of the institutional capacity of the national antitrust authorities, it can be argued that the competition enforcement and advocacy procedures have a decisive influence on these processes. Therefore, the institutional capacity improvement of national antitrust authorities is linked to: openness to the business sector; the implementation of competition standards proven by world practice; raising the cost thresholds in concentration control matters; amendments to the current legislation on penalties, etc. However, many tasks still need to be solved. First of all, this is an improvement of the existing competition institutions and the introduction of new ones.

Backgr?und. Currency devaluation significantly affects the export / import price ratio, causing a change in the competitiveness of national exports, its efficiency, and its balance with imports. At the same time, the proportionality of these changes does not coincide with changes in the exchange rate due to the effect of certain macro and microeconomic factors. Thus, there is a problem of the connection between exchange rates and trade, which directly affects the effectiveness of using currency quotes as a tool for regulating trade imbalances. The analysis of recent studies and publications has shown that despite the existenceof certain scientific achievements, an important scientific and practical problem remains unresolved as to the impact of the exchange rate of hryvnia devaluation on the improvement of Ukraine`s trade balance, increasing the competitiveness and efficiency of its exports. Th? a?m of the paper is based on the analysis of the sensitivity of foreign trade to the fluctuations of the exchange rate of hryvnia for 2008-2018 and determining the expediency of using the hryvnia devaluation policy by the National Bank of Ukraine as an instrument for improving the country`s trade balance and increasing its competitiveness. Mat?r?als and m?th?ds. In the process of research the methods of comparison, graphical, tabular, economic and statistical methods were used. Results. The scientific hypothesis about the existence of the gap between the devaluation of the exchange rate and the increase in the balance of trade balance of Ukraine was set up and its empirical verification was carried out. According to the results of this study, it was found that during 2008–2018, the devaluation of the hryvnia more than quadrupled. At the same time, the size of the trade balance deficit in the corresponding period decreased only by 1.8 times due to the lack of export growth and a slight decrease in imports. The reasons for the disproportionately low reaction of the foreign trade to the devaluation of the hryvnia are: the high level of the import component in national exports as a result of the participation of Ukrainian enterprises in value added chains, which reduces its efficiency in case of devaluation of hryvnia; a weak financial sector that limits the ability of exporters to obtain loans and increase their economic activity with the depreciation of the national currency; limited demand for Ukrainian exports due to its raw material nature and low quality, which does not react to the price factor; a high level of dependence of the national economy on imports, which makes it inelastic to change prices due to currency fluctuations. Conclusion. According to the analysis of changes in the hryvnia exchange rate during 2008–2018, it can be argued that the devaluation policy of the hryvnia is not an effective tool for improving the country`s trade balance, increasing the competitiveness of national products in the international market and the efficiency of foreign trade operations due to the low foreign trade sensitivity to the hryvnia exchange rate fluctuations. All this facts greatly complicate the macroeconomic situation in Ukraine, which presents a certain threat to the prospects for its economic growth. And for this reason, continued devaluation as a conscious policy raises doubts as to its expediency.

Background. Formation and development of Ukraine as a democratic, social and legal state is impossible without effective self-regulation of economic activity. Analysis of recent research and publications. In Ukraine, the issue of self-regulation has been studied primarily in the context of certain specialized self-regulatory organizations, their legal status and functions. The aim of the article is a formal definition and legal justification of the concept of self-regulation in business by analyzing individual articles of the Constitution of Ukraine, the European Parliament and the Council. Materials and methods. General scientific and special methods of knowledge of legal phenomena such as analysis and synthesis, systematic approach, interpretation of the rules, formal logical, dialectic, systematic and functional, comparative legal and synthesis were used. Information base of research is the Constitution of Ukraine, laws of Ukraine, EU Directive, national research papers. Results. Self-regulation in economic activity is defined as the voluntary implementation by the entities of measures to organize and streamline certain field of public relations, define rules, standards and guidelines for the interests of society and the communities. Analysis of the EU Directive brings us to a conclusion that self-regulation is: an additional tool that exists along with judicial and administrative procedures; voluntary method of control; effective mechanism for regulation of social relations; initiative activities of relevant entities to the adoption of common principles; plays a useful role in ensuring activities within the directives of the European Union; cannot be a substitute for legal commitments at a national level; encouraged the use of co- regulation and self-regulation in certain areas, which affect positively consumer rights protection. Conclusion. Self-regulation in economic activity requires constitutional and legislative support. Constitution of Ukraine does not define the issue of self-regulation. Due to this it is expedient to amend the Constitution of Ukraine on self-regulation, namely to complement Article 42 of the Basic Law with Part 5, which should be as follows:«The State guarantees self-regulation of economic activity. Establishment and operation of self-regulatory organizations are determined by law. Self-regulation must not disrupt free exercise of professions and restrict freedom of establishment».

Background. Consumers that purchase, order or use products that are sold in Ukraine, to meet their personal needs have a right to necessary, accessible, accurate and timely information about the product, its quantity, quality, range, that enables conscious and competent choice, and about its manufacturer (performer, seller). Producer (performer, seller) alone must determine the right amount of information, mindful of its responsibility for the incomplete information provided by law. However, in the current legislation Ukraine there is no single interpretation of the term «necessary, accessible, accurate and timely information», which has certainly a negative impact on consumer protection, as it’s difficult to interpret ambiguous law nature of such information. That is why arises the issue of paradigm of consumer right to obtain information about products due to imperfect legal definition of this category. The right to information guarantees the customer complete, accessible, accurate and timely information about the products. Clarification of the definitions in legislation will allow consumers to fully exercise their right to receive information about products. The aim of this article is the correlation analysis of the concept of «necessary, accessible, accurate and timely information»about the products and provide recommendations on improvement of legislation of consumer protection. Materials and methods. Analysis of the current consumer legislation was conducted using formal and logical method that made it possible to detect discrepancies, contradictions and gaps currently existing in Ukraine’s legislation to protect consumer rights to information. The method of sociological research was applied in the characteristics of the ways to ensure adequate consumer protection, establishing laws to protect consumer rights. Results. The right of citizens to information about the quality of goods is the social and economic rights, its implementation is possible primarily through an appropriate level of material production and social relations in society. The state takes the responsibility to establish for manufacturers specific requirements for the quality of goods and oblige producers and sellers to provide citizens with all the information about the extent of useful and other properties of the products offered to consumers. It exercises it through appropriate laws and the creation of special control over product quality and consumer protection and so on. Consumers that purchase, order or use products that are sold in Ukraine, to meet their personal needs have a right to necessary, accessible, accurate and timely information about the product, its quantity, quality, range, and its manufacturer (performer, seller). Given the fact that consumers aren’t professionals in the commercial sphere and don’t have special knowledge that can help them make a competent choice of products, there is a need for interpretation of the law concepts such as the «necessary information», «accessible information», «accurate information»and «timely information»about the products. Conclusion. In this study improvements to the legal regulation of relations in this field, the essence of which is specifying definition «necessary, accessible, accurate and timely information about products»were suggested. Given this, it is useful to supplement Article 1 of the Law of Ukraine «On Consumer Rights Protection»with clarification of the meaning of «necessary, accessible, accurate and timely information about the product».