Consumers’ perceptions of visual product aesthetics based on fashion innovativeness and fashion leadership levels: A research study in Mersin | Author : A. Celil Cakici and Sena Tekeli | Abstract | Full Text | Abstract :The main objective of the study is to determine whether consumers’ visual product aesthetic perception differs according to the level of fashion innovations and fashion leadership. The study was conducted in five counties of Mersin, and the population was 20-64-year-old consumers. The sample consisted of 420 consumers, 213 of whom were male, and 207 of whom were female. Data were obtained through surveys and were analyzed electronically. Descriptive statistics, factors, clustering, and chi-square analysis with t-test were used. As a result of the study, it was found that consumers’ perception of visual product aesthetics is three-dimensional, and it differs depending on consumers’ levels of fashion innovativeness and fashion leadership. Since the divergence of consumers’ desires and expectations, and increasing competition among businesses, are driving manufacturers and marketers to produce new products that can appeal to consumers, it is expected that results of this study will contribute to this field. |
| The suitability of disabled friendly holiday accommodation in Turkey: The case of Kastamonu hotels | Author : Aydogan Aydogdu, Emrah Yasarsoy, and Huseyin Pamukcu | Abstract | Full Text | Abstract :The purpose of this study is to understand the extent to which the hotels under the supervision of the Ministry of Culture and Tourism in the center of the Turkish city Kastamonu are fit for the accommodation of the disabled. The author investigated six accommodation facilities located in the center of Kastamonu by utilizing various tools for data collection, including the Survey Method, face-to-face interviews with business managers, and the Drop-off and Pick-up (DOPU) method. Descriptive statistics were utilized to analyze the data. The results indicated that accommodation in these places is far from satisfying the special requirements for the disabled. This study contributes to the literature on barrier-free tourism by providing an original and comprehensive review of the theories, methods, discussion points, and implications of research in this field. |
| Does environment really matter? The impact of corporate social responsibility perspective on Istanbul chain hotels | Author : Aysin Pasamehmetoglu and Mustafa Mehmet Gokoglu | Abstract | Full Text | Abstract :Corporate social responsibility (CSR) perspective has been embraced by various countries. This perspective directly affects the behavior of organizations in different countries. Environmental, cultural and employee related issues create a suitable platform for those countries which lack certain aspects of dealing with the related problems. This also creates a general perspective where managerial practices of organizations are redesigned in light of universal standards of CSR. From this standpoint, organizational response to CSR problems is driven by the universal standards. Nevertheless, specific dimensions of CSR may dominate managerial practices paving the way for different kinds of practices to be forefront in different countries. In this article, we investigate the CSR perspective of the chain hotels located in Istanbul, Turkey and explore related dimensions of CSR activities using content analysis technique. The results of the study indicate that chain hotels in Istanbul are more likely to use cultural dimension of CSR perspective and less likely to use environmental and economic dimensions when engaging with the CSR problems. |
| Waste management practices of small hotels in Accra: An application of the waste management hierarchy model | Author : Ishmael Mensah | Abstract | Full Text | Abstract :One of the most visible impacts of hotels on the environment is waste. Waste generated by hotels tends to have adverse impacts on the environment. There are, therefore, concerns that the proliferation of small hotels in Accra, the capital city of Ghana, could have adverse impacts on the environment since small hotels have been found to take little action to address their environmental impacts. This paper examines the waste management practices of small hotels in Accra, based on the Waste Management Hierarchy (WMH) model. A survey of 260 managers of small hotels in various parts of Accra was undertaken, employing the simple random sampling method. Results of the study indicate that waste management practices of hotels did not strictly adhere to the WMH model. Waste disposal, prevention and reduction practices were the most frequently undertaken whilst practices relating to reuse, recycling and recovery were less frequently undertaken. It is recommended that the hotels should employ the sufficiency approach by positively influencing the attitudes of employees and guests toward waste prevention and reduction. |
| The relations between sector features, pricing behavior, and the concept of social responsibility: An example of the accommodation sector | Author : Cigdem Ozkan | Abstract | Full Text | Abstract :The aim of this study is to examine the relations between the cost structure of sector features and pricing behaviors through the example of the accommodation sector in terms of social responsibility. This has benefited from both the analytical geometry and the income and cost data of a real accommodation enterprise. The findings point out this situation: In the accommodation sector, the fixed costs are high, and the variable costs are low. Thus, the effects of the cost in determining the optimal price, in view of the short term, are at a very low level. There is such a very close relationship between these facts that managers of accommodation enterprises allow more limited time to the subject concerning pricing, instead of to internal matters of the company. In addition, this structure of the sector has an important role in the prevalence of an error in the public opinion that accommodation enterprises allow prohibitive (excessive) prices. |
| Value innovation activities in the wireless telecommunications service sector: A case study of the Malaysian market | Author : Mohammed A. Hajar, Daing Nasir Ibrahim, Mohd Ridzuan Darun, and Mohammed A. Al-Sharafi | Abstract | Full Text | Abstract :Innovation has become an important source of growth and survival for the telecom industry, especially with the highly competitive, dynamic business environment of this sector. The telecom market attributes of liberalization, privatization and globalization result in fierce competition, which aggravates telecom firms’ challenges to expand their market share, and hence, increase customer base, sales volume, and ultimately profit. A new strategy to succeed is innovation differentiation, which leads to breaking out the competition and creating uncongested market space. The aim of this paper is to highlight the logic of value innovation in the wireless telecom sector. A qualitative research approach was used to analyze the actions related to value innovation in the mobile service sector in Malaysia. In particular, this study focuses on the motivation, and hence the changed strategies, of telecom service providers to embrace value competition rather than traditional tariff competition in order to enhance customer satisfaction and encourage customer loyalty, which will ultimately result in higher profitability and growth. The services and loyalty packages provided by the telecom firms were reviewed through employing analytical case study. Also, this paper highlights the drawbacks and limitations of the services that did not live up to the expectations of customers and failed to earn their loyalty. Moreover, this study gives suggestions to service providers regarding ways to achieve long-run profitable growth. |
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