Objective: The article shows to investigate the licensed product purchasing habits of club fans. Materials and methods: The convenience sampling method, one of the non-probabilistic sampling methods, was used in the study, and the data were collected from individuals residing in Düzce by face-to-face interview method. However, a total of 500 questionnaires were distributed, taking into account the questionnaires that could not be evaluated. When the wrong and incomplete surveys were removed from the distributed questionnaires, 445 of them were evaluated. Frequency and correspondence analyzes were performed on the obtained data. Results: As a result of the correspondence analysis, the sports branches that the participants are interested in were examined according to the team they are fans of. Among these, it was concluded that sports branches other than E-sports, sailing and rowing were clustered by at least one sports club and close values were reached. As a result of the compliance analysis conducted on the licensed products purchased by the participants according to the teams they support, closely related values were found among all licensed products. Finally, a frequency analysis was carried out on the sports branch of interest and licensed products purchased with the team that the team is a fan of. Conclusion: As a result of this analysis, football, basketball and volleyball were listed as the sports branch that fan groups were most interested in. The ranking for licensed products preferred by the participants to purchase; formed in the form of jersey, scarf, beret, bandana and accessory products.

Objective: Nowadays, with the increase in the area of social media in our lives, the importance of social media has increased for businesses. The increase in the use of social media has also led to innovations in marketing activities. The aim of the study is to examine the effect of social media marketing activities on consumer purchasing behavior. Materials and Methods: The data in the study were collected by questionnaire method. In the study, which reached 421 participants, the surveys were conducted online. The data obtained were analyzed using t test, ANOVA test and regression analysis. Results and Conclusion: With the independent sample t test, there is no difference in efficiency, approval and consumer purchasing behavior by gender. With the ANOVA test, it was determined that the participants showed a statistically significant difference in terms of social media marketing activities and consumer purchasing behaviors according to demographic characteristics such as age, education level and income level. As a result of the regression analysis, it has been determined that social media marketing activities have a positive and statistically significant effect on consumer purchasing behavior.

Objective: Gender, age, marital status, income level, etc. of the supermarket customers in Usak and within. to determine whether there is a statistically significant relationship between their demographic characteristics, the sales development activities implemented by supermarkets and their attitudes while shopping, and to provide suggestions to supermarkets with research findings. Materials and Methods: In this direction, the questionnaire form prepared to obtain the necessary data was applied to 350 supermarket customers living in the city center of Usak. In this research, it is the consumers who live in the city center of Usak. The sample of the study consists of 350 supermarket consumers selected by convenience sampling method. Reliability analysis, frequency analysis, factor analysis and related analysis were performed respectively for the survey questions of the research. Results: When the findings regarding the testing of the research questions are examined, two product campaigns for one product price, free products given by supermarkets, coupons distributed by supermarkets, gifts given by supermarkets, extra money given by supermarkets, brochures and flyers distributed for promotion, women in determining the supermarket to go and that there is no significant difference among male consumers. However, contests and sweepstakes by supermarkets, sms and e-mails sent on behalf of supermarkets show that there is a significant difference between male and female consumers in the choice of the supermarket to be visited. Conclusion: In this study, it was only examined whether there is a difference between genders; The likes of male and female consumers have not been examined in detail. Researchers who want to work in this field can also examine male and female consumers in more detail, and guide both researchers who want to work in this field and supermarket managers. It can be investigated by which sales development techniques male and female consumers are affected. Thus, recommendations can be given to supermarkets in this direction.

Objective: In recent years, Black Friday days that have become popular in USA, and then have spread to the rest of the world are called as discount shopping days. In Turkey, discount campaigns are organized in physical and online stores by different entitlements, moreover firms address the marketing practices by tackling with cultural diversity of consumer groups. The main purpose of this research is to determine the impacts of Black Friday shopping on purchasing behavior and perception of customers, and reveal the basic differences. Materials and methods: The research was carried out by applying a face-to-face questionnaire with 385 persons, mainly in the western Black Sea and Marmara region in 2019 and data analyzed and interpreted with the help of the SPSS package program. Descriptive statistics, factor analysis, T tests, and correlation analysis are conducted. Results: Approximately half of the participants shop on Black Friday days, mostly they purchase electronic stuffs and clothes. As a result of factor analysis, 6 dimensions were identified and declared as online shopping, Black Friday shopping, shopping satisfaction, discounted shopping, store shopping with the campaign, and discounted product preference. When the means are compared, it has been found that the perception of Black Friday is higher among women than men, the interest in electronic stuffs is higher than clothes, and the shopping is practiced for special days rather than need. Moreover, by correlation analysis, it is found that there is a positive relationship between the perception of Black Friday days and online shopping, discounted shopping, store shopping with the campaign, and discounted product preference, and shopping satisfaction. Conclusion: When considered the relationship between Black Friday and shopping satisfaction, discounted shopping, store shopping with campaign, and discounted product preference, it is recommended that brands focus more on discounts and campaigns towards special days that satisfying customer, increasing sales on internet and stores in Black Friday days.

Objective: The main purpose of this study is to determine the effect of personality traits on career value perception. Materials and Methods: A research was conducted on 341 students studying at Düzce University Faculty of Business Administration. Although the research method is quantitative, the questionnaire was used as the data collection technique. Results: As a result of the analyzes conducted in line with the data obtained, statistically significant relationships were found between each of the five-factor personality dimensions and career value dimensions. Conclusion: According to research findings, it was determined that neuroticism has significant effects on security / stability, technical / functional competencies, service / commitment. Extroversion has significant effects on autonomy, general / managerial competencies, challenge / competition. Openness to development has significant effects on entrepreneurship / creativity.