Intelligent Marketing Decision Model Based on Customer Behavior Using Integrated Possibility Theory and K-Means Algorithm | Author : Hamed Fazlollahtabar | Abstract | Full Text | Abstract :Multicriteria analysis, Fuzzy set, Agri-food, Green supplier selection (GSS)
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| A Composite Approach for Site Optimization of Fire Stations | Author : Ibrahim Badi, Muhammad Lawan Jibril, Mahmut Bakir | Abstract | Full Text | Abstract :Combined compromise solution (COCOSO), Full consistency method (FUCOM), Fire stations, Site location |
| Fuzzy Multi-Criteria Analyses on Green Supplier Selection in an Agri-Food Company | Author : Adis Puška, Ilija Stojanovic | Abstract | Full Text | Abstract :The way agri-food companies conduct business has changed as a result of changes in the market. These companies must start working in a more environmentally friendly manner. This study aims to examine, assess, and compare how various fuzzy methodologies are applied in green supplier selection (GSS), using an agri-food industry as an example. The company Biljana Brko, which engages in GSS, was observed in this study. The selection aids in the acquisition of raw materials and materials whose environmental impact will be minimized. Ecological and economic factors were taken into consideration when choosing green suppliers. Experts who assessed the weight of the criteria and the suppliers with linguistic values were chosen to carry out this selection. In order to do this, a fuzzy set that effectively applies these linguistic values was employed. The fuzzy SWARA (FSWARA) approach was utilized to calculate the weights of the criteria, revealing that the criterion of Environmental Management System has the highest weight. Drawing on the opinions of experts, suppliers were ranked using the fuzzy MABAC, MARCOS, and CRADIS techniques. The results show that supplier S2 receives the highest ratings. Along with this provider, supplier S3 is noteworthy because it excelled in the sensitivity analysis across a variety of scenarios. In light of this, Biljana Brko should give preference to these suppliers. Further, the results of the three adopted techniques were compared. The comparison reveals that the ranking order produced by all three techniques is remarkably similar. This supplier order differed slightly from the FMABAC method just in one scenario. Hence, this work demonstrates that the three fuzzy techniques can solve the GSS problem and other problems by ranking alternatives.
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| Hybrid Neural Network Prediction for Time Series Analysis of COVID-19 Cases in Nigeria | Author : Adedayo F. Adedotun | Abstract | Full Text | Abstract :The lethal coronavirus illness (COVID-19) has evoked worldwide discussion. This contagious, sometimes fatal illness, is caused by the severe acute respiratory syndrome coronavirus 2. So far, COVID-19 has quickly spread to other countries, sickening millions across the globe. To predict the future occurrences of the disease, it is important to develop mathematical models with the fewest errors. In this study, classification and regression tree (CART) models and autoregressive integrated moving averages (ARIMAs) are employed to model and forecast the one-month confirmed COVID-19 cases in Nigeria, using the data on daily confirmed cases. To validate the predictions, these models were compared through data tests. The test results show that the CART regression model outperformed the ARIMA model in terms of accuracy, leading to a fast growth in the number of confirmed COVID-19 cases. The research findings help governments to make proper decisions on how the prepare for the outbreak. Besides, our analysis reveals the lack of quarantine wards in Nigeria, in addition to the insufficiency of medications, medical staff, lockdown decisions, volunteer training, and economic preparation.
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| Optimization of the Trust Propagation on Supply Chain Network Based on Blockchain Plus | Author : Ling Chen, Shan Su | Abstract | Full Text | Abstract :The decentralization of blockchain technology greatly improves the trust relationship in the supply chain network. In view of the lack of trust, uncertainty, and asymmetry in the supply chain network, this paper integrates the blockchain technology to build a network dynamics model of trust representation, calculation, and propagation, and explores how the blockchain influences the supply chain network. The result indicates that the network scale increased by 115.89%, the network connectivity increased by 60.31%, and the average shortest path decreased by 4.95%, after the blockchain trust framework had been deployed in the agricultural supply chain. Meanwhile, the network topology performance such as degree distribution and average clustering coefficient were optimized to varying degrees. Taking agricultural supply chain as an example, the practical significance of topological change was explained. Overall, the blockchain trust mechanism improves the topology of the supply chain network by affecting the trust relationship between nodes.
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| Hotel Performance in the Digital Era: Roles of Digital Marketing, Perceived Quality and Trust | Author : Juliana, Amelda Pramezwary, Diena M. Lemy, Rudy Pramono, Arifin Djakasaputra, Agus Purwanto | Abstract | Full Text | Abstract :Over the past 15 years, online travel agencies (OTAs), such as Booking.com and Expedia.com, have grown significantly. This growth is correlated with their spending on R&D and marketing initiatives. Digital marketing promotes services and products by using an electronic platform. This study aims to ascertain the role of digital marketing in perceived quality and consumer confidence in hotel performance in the age of digital technology. This quantitative study employs statistical testing, namely the partial least squares (PLS) design, in order to understand the link between the two aforementioned variables. In the meantime, the authors conducted a data search by going through a Google form questionnaire on hotel visitors in Tangerang, specifically between October 2020 and October 2021. The survey questionnaires were distributed to 145 respondents, and Smart PLS 3.0 was used in the analytic procedure. The results of digital marketing, including consumer perceptions of quality and trust, play a key role in hotel success. This conclusion is a succinct summary of the research findings in the hope that it will be useful for future research on a comparable topic by academics and other hotel managers.
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| Management of Human Capital Development in the Era of the Digital Economy | Author : Anastasiia Samoilovych, Olha Popelo, Iryna Kychko, Oleksandr Samoilovych, Ivan Olyfirenko | Abstract | Full Text | Abstract :Southeast Nigeria witnessed the COVID-19 pandemic and the ensuing public health crises. The crises manifest as the conflicts between citizens, policy-makers and leaders over public health policies, creating the circumstance for innovative research. This study examines the public response to the public health and social measures (PHSMs) implemented by the federal government of Nigeria in curtailing the spread of COVID-19, during the height of the pandemic. The focus is to unravel the underlying factors of the public response to the PHSMs, as well as their implications to the overall public health policies and institutions in the region. Guided by the ethnomethodology model, the authors applied qualitative methodology to the research. In-depth interview (IDI) and focused group discussion (FGD) were adopted to gather data from leaders of religious institutions, public and private health institutions, local market institutions, and state security institutions in the 5 states of Southeast Nigeria. The collected data were parsed through thematic analysis and interpretive phenomenological analysis (IPA). The results reveal a range of problems, such as shallow knowledge and misinformation at the local level, gap in public health knowledge and policy, crises of mistrust and misinterpretation of public health objective, citizens-policy-leadership crises, as well as the abuse of PHSMs. These problems were put in perspectives to portray the lessons and the public health policy implications of citizens-policy-leadership crises.
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| Integrated Multi-objective Optimization of Predictive Maintenance and Production Scheduling: Perspective from Lead Time Constraints | Author : Zhiyuan Zhao, Qilong Yuan | Abstract | Full Text | Abstract :For the integrated optimization of job-shop production scheduling and predictive maintenance, this paper fully considers such constraints as product delivery time and changing machine failure rate, and establishes a multi-objective optimization model aiming to minimize the processing cost and the product processing time. The model includes the changing machine failure rate into the integrated optimization of job-shop production scheduling and predictive maintenance, and enables the prediction of the machine state according to the processing time of the current job, laying the basis for the decision-making of the machine activity and the reasonable and effective production planning. In addition, the non-dominated sorting genetic algorithm (NSGA)-II was designed to solve the proposed model. The algorithm performance was improved through the operator crossover and mutation by the simulated binary crossover algorithm (SBX). The proposed strategy was verified through a case study.
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| Multi-Criteria Decision-Making Model for Evaluating Safety of Road Sections | Author : Željko Stevic, Marko Subotic, Edis Softic, Branko Božic | Abstract | Full Text | Abstract :Road capacity utilization is causally connected with an appropriate level of efficiency and an optimal level of traffic safety. Therefore, in this paper, it is considered the issue of maximum utilization of road capacity through the maximization of the input parameter AADT (Annual Average Daily Traffic), and the minimization of output parameters related to the categories of traffic accidents. It was defined six main road sections, which were evaluated based on seven techno-operational criteria using an integrated Multi-criteria decision-making (MCDM) model. The data refer to buses as a vehicle category. The Improved Fuzzy Step-Wise Weight Assessment Ratio Analysis (IMF SWARA) method was chosen to determine the weights of criteria, while the road sections were ranked using the Evaluation based on distance from average solution (EDAS). In addition, in one of the stages of applying the model when it comes to AADT, the Bonferroni operator (BFO) is used. The results show that the highest level of safety refers to a main road section with the following characteristics: average AADT, minimal deviation from the speed limit, an ascent of 7% and the lowest number of traffic accidents by all categories. In the paper, it was performed a multi-phase sensitivity analysis in order to identify possible differences in results when determining new circumstances.
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| Different Approaches for Performance Appraisal and Bonus Calculation: The Case of Truck Drivers | Author : Milan Andrejic | Abstract | Full Text | Abstract :Market changes last years have led to an additional understanding of people importance as the main resources of companies. Truck drivers are one of the occupations with the greatest shortage. More attention is being paid to ways of retaining employees. One of the most important measures is bonus or reward. There is a lack of models in the literature and it is exactly the main motive of this research. Proposed models create a basis for future theoretical research, but also for practical applications. The main assumption is that models must provide a fair way to earn bonuses in a "healthy environment". Two models are proposed. The first model for distribution company with a heterogeneous fleet of vehicles with less capacity. The second model refers to homogenous heavy truck fleet. In the first case, several criteria are used: distance (kilometers) driven, number of tours/rides, number of unloading stops and number of pallets. The second model is based on fuel consumption, distance driven, vehicle maintenance, driver experience (years in the company) and overall dispatcher score. The results show the convenience of applying the proposed models. Certain differences were also identified in the observed models. It can be concluded that there is no universal model for performance appraisal and bonus calculation. Ideas for overcoming and improving models are also proposed. Described models in original or adapted form can be applied to evaluate the performance of drivers in a wide variety of transport systems.
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| Analysis of the Impact of Artificial Intelligence in Enhancing the Human Resource Practices | Author : Valeriia Biliavska, Rui Alexandre Castanho, Ana Vulevic | Abstract | Full Text | Abstract :The lethal coronavirus illness (COVID-19) has evoked worldwide discussion. This contagious, sometimes fatal illness, is caused by the severe acute respiratory syndrome coronavirus 2. So far, COVID-19 has quickly spread to other countries, sickening millions across the globe. To predict the future occurrences of the disease, it is important to develop mathematical models with the fewest errors. In this study, classification and regression tree (CART) models and autoregressive integrated moving averages (ARIMAs) are employed to model and forecast the one-month confirmed COVID-19 cases in Nigeria, using the data on daily confirmed cases. To validate the predictions, these models were compared through data tests. The test results show that the CART regression model outperformed the ARIMA model in terms of accuracy, leading to a fast growth in the number of confirmed COVID-19 cases. The research findings help governments to make proper decisions on how the prepare for the outbreak. Besides, our analysis reveals the lack of quarantine wards in Nigeria, in addition to the insufficiency of medications, medical staff, lockdown decisions, volunteer training, and economic preparation.
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| Intelligent Marketing Decision Model Based on Customer Behavior Using Integrated Possibility Theory and K-Means Algorithm | Author : Hamed Fazlollahtabar | Abstract | Full Text | Abstract :Multicriteria analysis, Fuzzy set, Agri-food, Green supplier selection (GSS)
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